Socialite, mother, and entrepreneur Nicky Hilton has unveiled her latest venture: a fine jewelry brand named Theo Grace.
Backed by Tenen Group, a data-driven and technology-forward high-quality jewelry platform, Theo Grace is built on the concept of personalization. It sets itself apart as a modern jewelry label that goes beyond adornment to offer deeply meaningful, custom-made pieces that reflect individual stories.
The debut collection includes necklaces, bracelets, rings, and earrings, ranging from $110 to $750. What distinguishes the brand is its emphasis on flexibility in customization; customers can personalize each piece with names, initials, monograms, special dates, secret messages, or even photographs, making each item unique.
One of the brand’s standout features is its variety of charms and photo-lockets. Signature designs include ribbon-accented necklaces with engraved nameplates, heart-shaped charms with initials, and hexagonal charms featured in bracelets and necklaces. Each piece is designed to be wearable across styles and occasions, reflecting Hilton’s commitment to practicality and elegance.
Among the most unique offerings is the “photo personalization” service, which allows customers to submit a digital image that is then precisely transferred onto metal with remarkable clarity. This process takes approximately two weeks and results in one-of-a-kind heirlooms. Notable designs include a bee-shaped locket that holds a photo inside, and a crystal-framed circular signet ring that captures memories in a refined format.
The brand name “Theo Grace” is inspired by Hilton’s two daughters, Theodora and Lily Grace, reflecting both her deep maternal affection and a refined aesthetic rooted in her lifestyle.
Hilton also has a background in creating bespoke jewelry in collaboration with a jeweler in Los Angeles. That experience led her to envision a brand that would make personalized jewelry more accessible and affordable for a wider audience.
Looking ahead, she plans to release two collections per year. Her vision extends beyond jewelry, aiming to grow Theo Grace into a destination for all kinds of thoughtful, personalized gifts.
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