Oliver Smith Jeweler Brings OMEGA Boutique to Aspen, Marking Strategic Expansion into the Western U.S. Market

Oliver Smith Jeweler and OMEGA

Oliver Smith Jeweler has announced the opening of a new OMEGA brand boutique in Aspen, Colorado, in partnership with the Swiss luxury watchmaker. This strategic collaboration brings one of the world’s most prestigious watch brands to Aspen’s thriving luxury market and further strengthens Oliver Smith’s role in shaping the town’s horological landscape.

Located at 400 East Hyman Avenue, in the heart of Aspen’s luxury shopping district, the new boutique opens just in time for the summer travel season and ahead of the highly anticipated Watch Week Aspen in August. The timing underscores Aspen’s emergence as a premier destination for affluent travelers and watch enthusiasts alike.

Oliver Smith, Founder of Oliver Smith Jeweler, said, “We’re thrilled to bring this new OMEGA experience to Aspen. This boutique is a natural next step in our mission to bring the world’s finest watchmakers to Aspen—and further affirms the town’s growing reputation as a destination for watch enthusiasts. With Watch Week Aspen returning this summer, the timing couldn’t be better.”

The Aspen boutique showcases a thoughtfully curated selection of OMEGA’s most renowned collections, including the Seamaster, Speedmaster, Constellation, and De Ville. A standout highlight is the newly launched 30mm Aqua Terra, available for in-person viewing in Aspen before its global rollout.

Omega Aspen Boutique interior OliverSmithJeweler amc 0625

The store design reflects OMEGA’s distinctive identity, incorporating its iconic OMEGA red accents and immersive displays that celebrate the brand’s legacy of innovation, precision, and craftsmanship, all set against the majestic backdrop of Aspen’s Rocky Mountains.

With Aspen’s summer calendar featuring major events such as the Aspen Food & Wine Classic in June and Watch Week Aspen in August, the boutique launch is especially timely. In addition to supporting OMEGA’s expansion in the western U.S., the opening solidifies Oliver Smith Jeweler’s continued commitment to positioning Aspen as a world-class hub for watch culture, where Watch Week was originally born.

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