Tiffany & Co.’s Largest Asian Flagship Opens in Ginza, Tokyo

Tiffany & Co.

On July 11, Tiffany & Co., the renowned luxury jewelry maison from New York, opened its largest flagship store in Asia, Tiffany Ginza, located in the heart of Tokyo’s Ginza 6-chome. Drawing on the latest design concept of its revamped Fifth Avenue flagship, The Landmark (relaunched in 2023), the new Ginza store is more than a retail destination—it is a multisensory cultural space that fuses Japanese aesthetics with contemporary art and craftsmanship.

Innovative Architecture by Jun Aoki, Artistic Collaboration with Kimiko Fujimura

The building was designed by one of Japan’s leading architects, Jun Aoki. The 66-meter-high Tiffany Blue glass façade makes a bold visual statement in the Ginza skyline. Inspired by Louis Comfort Tiffany’s iconic “Wisteria Lamp,” the façade’s organic form symbolizes the harmony between nature and craftsmanship.

The store’s exterior windows feature immersive installations created in collaboration with artist Kimiko Fujimura. Her abstract yet contemporary expressions of nature blur the boundaries between jewelry and art, offering a truly immersive visual experience.

Tiffany & Co.

Interior Design by Peter Marino, Featuring Japanese and International Art

The interior was designed by acclaimed architect Peter Marino, known for his sophisticated luxury environments. The store showcases more than 50 works of art, including pieces by Japanese artists such as Susumu Kamijo, as well as global figures like Damien Hirst and Michelangelo Pistoletto.

In addition, 65 archival pieces spanning Tiffany’s nearly 200-year history are on special display—half of which are being shown in Japan for the first time—underscoring the brand’s deep-rooted ties with the country.

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A Multi-Level Tribute to Craft and Culture

The five-level store, from the basement to the fourth floor, is a spatial embodiment of Tiffany’s design language intertwined with Japanese cultural references.

On the ground floor, the “World of Tiffany” presents the maison’s signature diamond jewelry. A captivating artwork by Michelangelo Pistoletto, composed of mirrors and Tiffany Blue, sets the tone, while a ceiling installation inspired by diamonds glistens overhead. A digital wall display inspired by the lush greenery of Ninomaru Garden extends from the staircase, creating a visual link to Tokyo’s natural landscape.

Tiffany & Co.

In the basement level, “Gold & Diamond Icons,” visitors encounter a serene space accentuated by an origami-inspired ceiling made of washi paper. A striking artwork by Damien Hirst can be seen from the elevator lobby, while a pair of private salons offer a discreet, luxurious experience for VIC guests.

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The second floor, “Legendary Icons & Designers,” houses Tiffany’s modern icons such as the Tiffany Lock and HardWear collections. Circular ceiling installations created with traditional Kanazawa gold leaf techniques reflect the brand’s respect for craftsmanship. The adjacent Watch Gallery displays Tiffany’s rich history of watchmaking excellence.

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The third floor, “Love & Engagement,” centers on bridal rings and high jewelry. An aluminum foil installation by artists Sachiko Abe and Hajime Sasaki adds a poetic glow to the space, while a dedicated showcase for Jean Schlumberger’s imaginative creations radiates artistry and legacy.

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On the top floor, “Home & Accessories,” Tiffany’s refined lifestyle products take center stage. This level also houses the much-anticipated Blue Box Café, set to open in August under the culinary direction of chef Natsuko Shoji. The café promises an elevated dining experience that reflects the Tiffany ethos, making it a must-visit destination in Ginza.

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Limited-Edition Collections Celebrate the Grand Opening

To commemorate the opening, Tiffany & Co. has unveiled four exclusive collections that encapsulate the brand’s timeless elegance and design heritage.

The Tiffany Lock pendant, crafted in rose gold and accented with a single sparkling diamond, embodies refined minimalism. Jean Schlumberger’s legendary “16 Stone by Tiffany” design is reimagined with rare yellow diamonds, offering a fresh take on a classic masterpiece.

Inspired by the legendary Tiffany Diamond, the “Carat 128” aquamarine watch enchants with its serene blue hue and luminous presence. Meanwhile, the “Bird on a Flying Tourbillon” watch showcases Tiffany’s technical mastery, with its intricate complication and bird motif transforming the dial into a kinetic work of art.

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Since entering the Japanese market in 1972, Tiffany & Co. has cultivated a deep bond with Japan through its reverence for craftsmanship, art, and architecture. Tiffany Ginza is the culmination of that relationship—a space that honors shared history while pointing toward the future of luxury in a new cultural era.

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