The French maison Longchamp has unveiled its first-ever beach club, the LONGCHAMP BEACH CLUB, in the upscale Tuscan resort town of Forte dei Marmi, Italy. The seasonal destination will remain open through Tuesday, September 30, 2025.
Set along the tranquil shores of the private beach Bagno Felice 1, the beach club transforms the idyllic location—surrounded by both sea and mountains and long favored by artists and celebrities—into a vibrant expression of the brand’s iconic green.
From cabanas and sunbeds to deck chairs, parasols, and linens, every detail is immersed in Longchamp’s signature aesthetic, offering guests a fully curated escape. With a scenic pier as its backdrop, the space also features sensory summer delights including live music, backgammon, and a bar serving original cocktails.
Adjacent to the beach club, a limited-time pop-up boutique will offer an exclusive version of the iconic Le Pliage® du Monde, reimagined in soft green stripes inspired by the seaside setting. This capsule collection blends the brand’s timeless DNA with a touch of seasonal flair.
With this new concept, Longchamp pays homage to Riviera elegance and the spirit of la dolce vita, reinterpreting the maison experience for the modern sun-seeker.
LONGCHAMP BEACH CLUB
Open through: Tuesday, September 30, 2025
Hours: 8:00 AM – 8:00 PM
Location: Bagno Felice 1, Viale Italico 30, 55042 Forte dei Marmi, Italy
Pop-Up Boutique: 8, Via Giovanni Montauti, 55042 Forte dei Marmi
Copyright © 2025 Oui Speak Fashion. All rights reserved.