On July 22, Kim Kardashian’s loungewear brand SKIMS announced its official partnership with League One Volleyball (LOVB), a professional women’s volleyball league in the United States. This partnership unites SKIMS’ innovative products in the loungewear, intimates, and sleepwear categories with LOVB’s mission to nurture and expand the sport of women’s volleyball.
Throughout LOVB’s official season, SKIMS will take part in league-wide activations and community-based events involving athletes and fans. The brand also aims to amplify the voices of female athletes from youth to pro and highlight the cultural impact of volleyball by leveraging its own influence.
Founded in 2020, LOVB launched its professional league in January 2025. It currently operates professional teams in Atlanta, Austin, Houston, Madison, Omaha, and Salt Lake City, and manages the largest youth volleyball club community in the United States. Volleyball is now the most popular team sport among high school girls in the U.S., with over 450,000 participants annually. With growing anticipation for women’s volleyball at the upcoming 2028 Los Angeles Olympics, the sport’s influence continues to expand nationwide.
On the other hand, SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede. With a body-positive ethos, the brand has redefined modern standards for underwear, shapewear, and loungewear by offering inclusive, performance-based solutions for all body types.
Michelle McGoldrick, Chief Business Officer of LOVB, commented, “Partnering with SKIMS is an incredible milestone for our league and clubs. Their dedication to empowering women and celebrating confidence aligns perfectly with our mission to elevate our athletes of every age and accelerate the growth of the sport of volleyball.”
Jens Grede of SKIMS also shared, “This partnership with LOVB is an exciting opportunity to expand our reach at the intersection of fashion, culture, and sports. Volleyball highlights strength, teamwork, and rising female talent, and we’re proud to partner with LOVB at this key moment, as their mission to transform women’s volleyball aligns with SKIMS’ goal to empower women, both in sports and beyond.”
Kim Kardashian added, “We’re excited to partner with League One Volleyball and to support the incredible community they’re building from youth players all the way to the professional stage. Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court.”
In 2023, SKIMS launched its men’s line, SKIMS Mens, and signed official partnership agreements with the NBA and WNBA. Through this latest collaboration with LOVB, both SKIMS and the league are positioning themselves not only as sports partners but also as role models for women’s empowerment with the aim of making a broader social impact.
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