Lifestyle icon Martha Stewart has officially entered the beauty industry with the launch of her skin care brand, Elm Biosciences. The announcement came just one day after Stewart celebrated her 84th birthday—a symbolic timing that reflects the brand’s mission to embrace aging with intention and grace.
Renowned for her radiant, lit-from-within complexion, Stewart has long credited her glowing skin to healthy daily habits like regular facials and green juice. Now, she brings her decades of beauty wisdom and wellness philosophy to the forefront with a brand that merges personal care with clinical science.
“After 5 years of working behind the scenes, hundreds of prototypes, and endless hours of research—we can’t wait to finally share @elmbiosciences with you all.” Stewart wrote on Instagram. “Intentional skincare for living well and aging well.”
To bring her vision to life, Stewart partnered with Dr. Dhaval Bhanusali, a board-certified dermatologist known for his work on celebrity-founded brands, including Hailey Bieber’s Rhode. With Bhanusali’s scientific expertise, Elm Biosciences positions itself as a clinical skin care brand backed by rigorous research and formulation.
In addition, the brand worked closely with an advisory board of over 350 dermatologists, scientists, and medical researchers, ensuring the development of products that combine next-generation science with real-world efficacy. The result is a line designed to deliver clinic-level results through simplified, high-potency formulas that fit into everyday routines.
Elm Biosciences will officially launch on September 17, 2025, with two debut products:
- A30 Elemental Serum ($135) – a potent, targeted treatment
- Inner Dose – The Daily Skin Supplement ($50) – supporting skin longevity from within
According to the brand’s Instagram, the line represents “a breakthrough system to support skin longevity and redefine what it means to age with intention.”
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Early access is currently available via the official Elm Biosciences website, where customers can join the waitlist to receive product updates and launch notifications.
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