Dior Launches Its First-Ever Permanent Spa in the U.S. at Its New York Flagship

Dior Spa New York

On August 6, Dior opened its first-ever permanent spa in the United States, Dior Spa New York. Located on the top floor of the newly reopened flagship boutique, the House of Dior, at the corner of Madison Avenue and 57th Street, the spa marks a significant expansion for the brand in the wellness space.

Designed by the renowned architect Peter Marino, the spa perfectly complements the luxurious aesthetic of the House of Dior. The serene, sophisticated space features four treatment rooms, three singles and one double, offering guests a sanctuary away from the bustling energy of the city.

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Where Technology Meets Craftsmanship: A Signature Dior Wellness Experience

At the heart of Dior Spa New York lies the brand’s signature wellness philosophy, “Haute Wellness Science,” a unique approach developed through years of expertise. This method blends state-of-the-art technology with French craftsmanship to provide highly personalized care tailored to each individual.

Every treatment begins with a comprehensive 30-minute skin diagnosis using the advanced “Dior Measurements” device, which analyzes collagen levels, hydration, elasticity, pH balance, and sebum production. This data allows therapists to design a fully customized treatment plan that addresses each guest’s specific skin needs.

Dior Spa NYC

A Couture Wellness Experience for Face and Body

The highlight of the spa menu is the 90-minute “Haute Couture Treatment,” developed in collaboration with renowned U.S. aesthetician Sarah Akram. This exclusive facial combines cutting-edge techniques such as cold laser therapy, ultrasound, microcurrent, cryotherapy, and oxygen infusion, all enhanced by Dior’s premium skincare products. The Haute Couture Treatment is priced at $1,300 when performed by Akram herself and $800 when performed by a Dior wellness expert.

Other facial treatments include “Golden Aura,” which delivers a radiant glow through oxygen therapy; “Hydrafacial,” which combines deep cleansing with intense hydration; and “Kobi-Dior,” a sculpting treatment that lifts and firms the skin through micro-aspiration and micro-stimulation. For the body, the standout “New Look” treatment blends lymphatic drainage with Icoone technology to boost circulation, stimulate collagen and elastin production, and promote fat metabolism for a more toned silhouette.

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A Multi-Sensory Escape Through Light and Fragrance

Dior Spa New York also features the exclusive “Dior Light Suite,” a treatment room dedicated to light therapy. Guests can choose from four protocols — “Recharge,” “Recover,” “Rest,” and the New York-exclusive “Happiness.” The “Happiness” protocol, co-developed with sleep specialist François Duforez, is a 90-minute session designed to stimulate serotonin and dopamine production, encouraging mental balance and a deep sense of well-being.

Every treatment room is designed with utmost attention to comfort, featuring infrared mattresses, weighted anti-stress blankets, and cryo-effect sleep masks to create an immersive sense of relaxation. The entire space is infused with a bespoke fragrance crafted by Francis Kurkdjian, Dior’s Director of Perfume Creation, adding a final touch of sensory luxury.

A House of Beauty: From Makeup to Fragrance

Dior Spa New York offers more than treatments — it is a holistic beauty destination. The spa includes a dedicated beauty room designed under the creative direction of Peter Philips, Creative and Image Director for Dior Makeup, where guests can enjoy personalized makeup sessions tailored to their style.

An adjacent boutique offers an exquisite selection of Dior’s most iconic fragrance and skincare collections, including “La Collection Privée” and “Rouge Premier.” Guests can extend their spa experience by taking home their favorite Dior products, completing a journey that engages all five senses.

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Dior Spa New York embodies the expertise the Maison has cultivated through its global spa portfolio, merging Parisian elegance with New York’s dynamic energy to create a next-generation luxury wellness destination. More than just a beauty treatment, it offers a holistic experience that nurtures both inner and outer well-being. It is, in every sense, an invitation to rediscover the art of self-care — a true reflection of Dior’s enduring philosophy: to cultivate beauty and happiness together.

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