American fashion house Ralph Lauren has released its first-ever animated short film, The Polo Bear Chronicles: Operation Black Tie. This marks the debut of the brand’s beloved mascot, the Polo Bear, as the central character in a moving-image story.
The Polo Bear was created in 1990 as a birthday gift for Ralph Lauren himself. Over the decades, it has grown into a globally recognized icon, adored across generations. The character has appeared on an array of products, from the brand’s iconic knitwear collections and children’s bedding to watches, skateboards, and through high-profile sports partnerships—embodying the Ralph Lauren lifestyle in every iteration.
In recent years, the Polo Bear has stood alongside the Polo Pony as one of the brand’s most emblematic symbols, evolving beyond a mere mascot into a storyteller, a style icon, and now, a digital pioneer.
The new short film unfolds across a series of cinematic scenes: a moonlit gallery, a mysterious invitation, and a spirited polo match at a private estate in East Hampton. Through these settings, the Polo Bear embarks on an elegant yet thrilling adventure.
The production is part of Ralph Lauren’s broader storytelling strategy, breathing new life into a character that has been cherished for over three decades. By bringing the Polo Bear into animation, the brand introduces a new form of digital engagement aimed at deepening its connection with the next generation of fans—opening a fresh chapter in the bear’s enduring legacy.
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