Guess to Go Private Through $1.4 Billion Acquisition by Authentic Brands Group

On August 20, Guess?, Inc. (NYSE: GES), which operates the fashion brand “Guess?”, announced that it will go private through a strategic partnership with U.S.-based brand management company Authentic Brands Group (ABG). Under the deal, ABG will acquire 51 percent of a newly formed entity that will own the majority of Guess’s intellectual property. The remaining 49 percent will be owned by Guess co-founders Maurice Marciano, Paul Marciano, Nicolai Marciano, and CEO Carlos Alberini.

The transaction is valued at approximately $1.4 billion. Subject to regulatory and shareholder approval, it is expected to close in the fourth quarter of Guess’s 2026 fiscal year. Upon completion, Guess shares will be delisted from public markets. As part of the take-private transaction, shareholders will receive $16.75 per share in cash, representing a premium of about 26 percent compared to the closing price on August 19, 2025. The operating company will remain under the leadership of the current management team, maintaining its existing structure and continuing its operations.

Alex Yemenidjian, Chairman of the Guess Board of Directors and Chairman of the Special Committee, commented: “Today’s announcement is the result of a thoughtful and independent review by the Special Committee of the Guess? Board of Directors to maximize value for Guess? shareholders.”

Jamie Salter, Founder, Chairman, and CEO of ABG, stated: “Guess is a powerhouse brand that has defined style and culture for over 40 years. We have tremendous respect for the Marcianos and their team, who have built an innovative, heritage-rich brand with incredible global reach and an established ecosystem of partners. We are excited to build on this legacy in partnership with them as Guess enters its next chapter within our platform.”

Founded in 1981 in Los Angeles, Guess revolutionized fashion with its slim-fit, stonewashed jeans. By combining European sensibilities with California casual style, the brand quickly gained popularity and became iconic, along with its recognizable logo. In recent years, the brand has seen a resurgence, fueled by the revival of its archives and strong support from Gen Z consumers.

For ABG, this acquisition directly expands its portfolio. With Guess’s estimated $6 billion in retail sales added, ABG’s annual global retail sales are projected to reach $38 billion. The acquisition is also expected to strengthen ABG’s presence in Europe, leverage Guess’s extensive brick-and-mortar network, and open opportunities for expansion into new categories.