On August 26, California-based hair care brand Olaplex Holdings, Inc. announced the acquisition of Boston-based biotechnology company Purvala Bioscience. This marks the company’s first-ever acquisition in its more than ten-year history of driving innovation in the hair care industry.
Purvala Bioscience was founded in 2020 by Dr. Bradley Olsen, Dr. Justin Paloni, and colleagues, and develops technologies inspired by naturally occurring biological structures with applications across the health and beauty sectors. Dr. Olsen also serves as a Professor of Chemical Engineering at the Massachusetts Institute of Technology (MIT).
Since its founding, Olaplex has grown as a professional brand originating in salons, with innovative technology designed to repair, strengthen, and relink hair bonds at its core. The company went public in 2021 and currently maintains an impressive gross profit margin of 71%. With a market capitalization of approximately $941 million, its stock has risen 12% over the past week, reflecting heightened investor confidence.
Commenting on the acquisition, Olaplex CEO Amanda Baldwin said:
“Since the very beginning, OLAPLEX was founded on the concept of innovation with groundbreaking bond technology that empowered stylists and their clients to achieve transformative results,” said OLAPLEX CEO Amanda Baldwin. “And scientific breakthroughs are what continues to inspire us as we remain committed to delivering the best possible products for our stylist community and our customers. What we’ve accomplished to-date has already left such a meaningful impact on our industry, and we believe that with Purvala we have the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, Bis-amino.”
While the acquisition price has not been disclosed, industry observers view the move as a strategic step to further strengthen Olaplex’s research and development capabilities. 2025 has already seen a surge in large-scale beauty acquisitions: L’Oréal acquired Color Wow and Medik8, Unilever added Dr. Squatch and Wild to its portfolio, and e.l.f. Beauty purchased Hailey Bieber’s brand Rhode in a $1 billion deal.
With this acquisition, Olaplex has signaled its intention to create “the next generation of disruptive science-backed product innovation.” The integration of its proprietary bond-building technology with Purvala’s bioinspired science is expected to shape the future of the hair care market.
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