On August 28, Italian luxury brand Brunello Cucinelli announced its financial results for the first half of 2025 (January–June). Operating profit (EBIT) rose 8.8% year-on-year to €113.8 million (approximately $133 million). Revenues reached €684.1 million, up 10.7% at constant exchange rates, maintaining strong double-digit growth.
Net profit increased by 16.0% year-on-year to €76.7 million, with the net margin improving to 11.2% from 10.6% in the same period last year. By region, sales grew by 10.0% in Europe, 8.7% in the Americas, and 12.5% in Asia. By channel, retail rose 10.3%, while wholesale grew 10.1%, reflecting balanced growth across the business.
The company also accelerated its investment strategy. Total investments in the first half of 2025 amounted to €63.5 million, significantly up from the same period last year. This included the expansion and doubling of the Solomeo factory as part of the “Made in Italy” production plan, completed one year ahead of schedule, securing a stable production base through 2035. As of June 2025, the company operated 130 directly managed boutiques, with major relocations carried out in London’s Sloane Street and Vienna.
Founder, Executive Chairman, and Creative Director Brunello Cucinelli commented: “We have closed the first half of 2025 with excellent results both in terms of revenue and profit, achieving the sound and gracious growth that we greatly value. Our aim has been to dignify manual work, conducting business with full respect for the moral and economic dignity of the human being, in the belief that each of us is constantly striving to rediscover a healthy balance between life, work, and those much-desired human relationships.”
He added, “The Fall–Winter sales season has indeed begun very well, as has the order intake for Men’s and Women’s collections for the forthcoming Spring–Summer 2026. All of this, together with the pleasant atmosphere surrounding our brand, enables us to work with peace of mind and to envisage closing 2025 with healthy growth in revenue of around 10%, accompanied by sound profits, and to look ahead to 2026 with the expectation of similarly balanced growth, again in the region of 10%.”
Sales in July and August continued in line with the strong first-half trend, reinforcing the company’s outlook of around 10% full-year revenue growth. The Spring–Summer 2026 sales campaign has also been highly successful, with the men’s campaign completed and the women’s collection still ongoing, receiving very favorable feedback.
At a time when the global luxury market shows signs of slowing, Brunello Cucinelli continues to deliver stable performance, supported by its sustainable production base and enduring brand appeal. Whether the company can maintain double-digit growth in the medium to long term remains a key point of industry attention.
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