On October 2, Paris-based brand Ami Paris announced that it has chosen actor Adam DiMarco as the face of its Fall/Winter 2025 campaign. Known for his role in “The White Lotus”, DiMarco has been a long-time friend and collaborator of the brand, often participating in its events and shoots. He perfectly embodies Ami Paris’s warm, effortless, and contemporary spirit.
The campaign, captured by photographer Angelo Pennetta, follows DiMarco through the hidden boutiques and streets of Paris’s 11th arrondissement. He wears key pieces from the Fall/Winter 2025 collection, including a checked blazer, the “Carrousel” bucket bag, and the “Mirage” sneakers. The collection also introduces a refreshed black version of the iconic Ami de Coeur logo, reflecting the brand’s blend of playfulness and sincerity.
Speaking about the campaign, DiMarco shared, “Ami Paris is a brand that comes from the heart (no pun intended). It’s a love letter straight from Alexandre to the world. Wandering the streets of Paris in this effortless and comfortable collection felt like catching up with an old friend, and I couldn’t be more thrilled to be welcomed into the Ami Paris family with this campaign.”
Adam DiMarco is widely recognized for his performances in the award-winning HBO series “The White Lotus” and Amazon Prime Video’s “Overcompensating.” The latter has already been renewed for a second season. He is also set to appear in Netflix’s upcoming horror series “Something Very Bad Is Going to Happen,” slated for release in 2026.
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