British retail giant Frasers Group has acquired a majority stake in Miami-based luxury multi-brand retailer The Webster, marking a significant step in the group’s continued expansion across the global luxury sector. Founded in 2008, The Webster has established itself as one of the most influential high-end retailers in the United States, and the acquisition signals Frasers Group’s intent to accelerate its growth strategy in the luxury market worldwide.
Maintaining Independence While Entering a New Phase of Growth
Founder and CEO Laure Hériard Dubreuil will retain a significant shareholding and continue to oversee the company’s operations. The Webster will remain an independent entity within the Frasers Group portfolio, preserving its creative vision and brand identity while leveraging Frasers’ scale, digital infrastructure, and operational expertise to drive its next phase of growth.
Since its founding 17 years ago, The Webster has operated as a private company, maintaining independence while adapting to the rapidly changing retail landscape. Despite market shifts, the retailer has remained steadfast in its philosophy — yet recognized that reaching the next stage of growth would require the right strategic partner.
Frasers Group CEO Michael Murray commented, “I’ve long admired what Laure has built with The Webster — a truly unique concept with flawless execution and exceptional brand partnerships, including Chanel, Gucci, and Celine. This partnership marks an exciting new chapter for both The Webster and Frasers Group’s luxury division, Flannels.”
Learning from the Past, Expanding into North America
In recent years, Frasers Group has moved aggressively into luxury, notably acquiring the British high-end retailer Matches in 2024. However, just two months after the acquisition, the group announced that Matches had “consistently failed to meet its business plan targets and continued to sustain significant losses despite support from the group.”
Although the Matches management team sought to stabilize operations, Matches permanently closed its website at the end of June 2024.
Despite this setback, Frasers has shown no sign of slowing down its luxury ambitions. Instead, it has shifted its focus toward North America. The Webster acquisition forms part of Frasers’ “Elevation Strategy,” which aims to build the world’s most admired and compelling brand ecosystem. With Flannels, its UK-based luxury retail chain, serving as the cornerstone of its luxury portfolio, the group now seeks to establish a firm foothold in the US market through this deal.
The Webster’s Distinctive Value in the Luxury Landscape
The Webster opened its flagship location in Miami’s South Beach before expanding to cities such as Atlanta, Austin, and Las Vegas. The retailer now operates 13 stores across North America and carries more than 100 luxury brands, including Chanel, Gucci, Dior, and Saint Laurent. Built on the concept of an immersive luxury experience, The Webster has become synonymous with refined store design, meticulous curation, and an intimate approach to client relationships — setting it apart within the US multi-brand retail scene.
The acquisition also represents a new opportunity within the struggling multi-brand retail landscape in the United States. Through this partnership, The Webster is expected to strengthen its global presence while preserving the aesthetic vision and close client relationships it has cultivated over the years.
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