The French Champagne house Maison Telmont, based in Damery, and the London-born vegan sneaker brand LØCI have joined forces to release a limited-edition pair of sneakers that merge heritage craftsmanship with contemporary sustainability.
LØCI is a brand dedicated to creating a “cleaner tomorrow” through sneakers made from recycled ocean plastics and other sustainable materials. This collaborative model is crafted in Portugal using next-generation vegan materials such as recycled marine plastic and bamboo fiber, making it a 100% vegan sneaker free of any animal-derived components.
The deep green hue symbolizes Maison Telmont’s guiding belief — “In the Name of Mother Nature.” Featuring both brands’ logos, the design represents the perfect harmony between their shared philosophies.
This collaboration represents a new challenge uniting two seemingly different worlds—wine and fashion—through a shared commitment to sustainability. Maison Telmont’s legacy of regenerative viticulture aligns seamlessly with LØCI’s ethical manufacturing process and urban, refined design sensibility. Together, they redefine the meaning of eco-luxury for the modern era.
The limited-edition sneakers will launch first in the UK in October, followed by the U.S. in November and Japan in December. They will be available through Maison Telmont’s UK e-commerce site and at select lifestyle events around the world. Sizes range from 37 to 45, offering a genderless silhouette that blends purpose with timeless style.
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