French high jewelry Maison Boucheron has announced the appointment of Charlotte Le Bon, an acclaimed actor, filmmaker, and artist, as its new brand ambassador.
Born in Quebec, Canada, Charlotte Le Bon moved to Paris in 2010, where she appeared in films directed by Laurent Tirard and Jalil Lespert. She later expanded her international career, collaborating with renowned filmmakers such as Lasse Hallström, Robert Zemeckis, and Sean Ellis. Known for her bold and distinctive choice of roles, Le Bon continues to explore new dimensions of artistic expression through her work.
Beyond her acting career, Le Bon has established a unique artistic universe. Working across various mediums, including painting, drawing, lithography, and analog photography, she creates pieces that visualize perception and emotion. Influenced by her grandmother Françoise Pillon, who taught her oil painting, Le Bon has developed a creative process that adapts to each idea and theme. Her work often explores contrasts between nature, light and shadow, and the untamed side of human existence.
On her appointment, Charlotte Le Bon shared, “Boucheron embodies boldness and freedom through its creations, two values I try to uphold every day.”
Boucheron’s CEO, Hélène Poulit-Duquesne, also commented: “As soon as I met her, I was struck by her positive energy, her humor, and her optimism. She embodies the Maison’s spirit – audacious, contemporary, and authentic.”
The encounter between Boucheron’s spirit of creative freedom and Le Bon’s artistic perspective marks the beginning of a natural and inspiring partnership. Her intelligent yet effortless beauty captures the essence of contemporary elegance that Boucheron continues to redefine, a vision that will undoubtedly shine through in the Maison’s upcoming campaigns and artistic projects.
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