On November 7, Louis Vuitton unveiled its 2025 Holiday Campaign titled “Le Voyage des Lumières”. Through poetic imagery of Parisian sunsets, dancing auroras, and the warmth of a winter bonfire, the campaign captures the Maison’s timeless spirit of travel and craftsmanship.
A Dreamlike Journey Guided by Light
Directed and photographed by visionary filmmaker Jonas Lindstroem, the cinematic story begins in Asnières—the birthplace of Louis Vuitton’s first atelier. From a finely crafted trunk, a glowing lantern takes flight into the night sky, illuminating Paris’s iconic skyline before drifting into an ethereal world bathed in northern lights.
Around a crackling bonfire, a group of young travelers laugh and play backgammon. On a frozen lakeshore, lovers share a quiet moment of romance. The journey eventually returns to the City of Light, culminating in a breathtaking finale on the historic Pont Neuf, where countless lanterns shimmer against the night sky, evoking the magic of the holiday season. In the closing scene, a mother and child gaze up at the radiant lanterns, their eyes filled with wonder and pure delight—a tender moment that embodies the joy and poetry of the season.
Icons of Craftsmanship and Imagination
The campaign features an artistic showcase of Louis Vuitton’s most iconic creations: the My Capucines in timeless black, the vibrant Speedy P9 in red, the elegant Side Trunk and classic Speedy in Monogram canvas, the adventurous Christopher backpack, and the versatile Express bag—each blending the Maison’s heritage with contemporary design.
Fragrance creations such as Imagination and Attrape-Rêves, along with fine jewelry collections Color Blossom and Le Damier de Louis Vuitton, also take the spotlight. Each piece reflects the Maison’s dedication to craftsmanship and innovation—values that have defined Louis Vuitton for over a century.
As a tribute to the brand’s deep connection to music and travel, the campaign also introduces the exceptional Music Trunk, symbolizing the harmony between tradition and creativity that continues to define the Maison’s artistic vision.
“Le Voyage des Lumières” stands as Louis Vuitton’s holiday gift to the world—a celebration of light, dreams, and the everlasting spirit of travel. Rooted in tradition yet ever forward-looking, this campaign invites each viewer to embark on a luminous journey and rediscover the timeless allure of the Louis Vuitton spirit.
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