On November 14, Hermès announced the appointment of Anne-Sarah Panhard as the new Managing Director of its Fragrances & Beauty division. Panhard assumed the role effective November 1. This key internal promotion marks a strategic step in strengthening the Maison’s leadership structure for long-term growth.
A Leader With Extensive Operational Experience Set to Drive Beauty Strategy
Panhard joined Hermès in 2011, initially serving as General Manager of the iconic Faubourg Saint-Honoré flagship in Paris. From 2012 to 2018, she held the role of Managing Director of Hermès France, overseeing 28 stores and 700 employees—a division that accounts for 14% of the group’s total revenue.
Since 2018, she has served as Managing Director of Hermès Maison, leading creation and product development across decorative objects, tableware, furniture, and home textiles. Her responsibilities also included overseeing Puiforcat, the luxury tableware brand owned by Hermès.
Before joining the Maison, Panhard built a diverse international career, including roles as Country Manager for Saks Fifth Avenue in Bahrain, Country Manager for Salvatore Ferragamo in the U.K., and Divisional Sales Manager for Fashion Accessories and Fine Jewelry at Harrods. Her multifaceted background spans both the European and Middle Eastern markets.
Agnès de Villers Transitions to New Executive Role
Panhard succeeds Agnès de Villers, who has led the Fragrances & Beauty division since 2015. As part of the organizational shift, de Villers will transition to the role of Vice President of the Hermès Maroquinerie-Sellier Métiers, overseeing areas such as Equestrian, Hermès Horizons, Petit h, and IoT-related initiatives. She will continue to serve as Chairwoman of the Board of Directors for Hermès Fragrances & Beauty.
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