Italian luxury house Alberta Ferretti has announced that it will unveil its Fall/Winter 2026 collection in Dubai this February. The presentation marks the brand’s first full-scale runway show in the Middle East. For this upcoming season, Alberta Ferretti will participate as the Guest Designer of Dubai Fashion Week (DFW) Fall/Winter 2026.
The show is scheduled for February 1, taking place at the Dubai Design District—widely known as d3—where it will open the week’s official runway calendar.
Creative director Lorenzo Serafini shared his excitement about bringing the brand to the region for the first time.
“I am delighted to bring the Alberta Ferretti world to Dubai. The city’s energy, its cosmopolitan audience, and its commitment to design excellence make it a natural setting for our debuting show in the region. This collection, that will be unveiled at Dubai Fashion Week, reflects the refined craftsmanship and emotional sensibility that define my personal vision of the brand.”
Serafini took over as creative director in 2024, succeeding founder Alberta Ferretti, and has since guided the house into a new creative chapter.
Dubai’s Rise as a Global Fashion Capital
Massimo Ferretti, executive chairman of the Aeffe Group, emphasized the strategic importance of the forthcoming show.
“Dubai represents an extraordinary crossroads of cultures, creativity, and global business. Presenting the new Alberta Ferretti collection within Dubai Fashion Week is a strategic opportunity that reflects our commitment to expanding the international presence of the brand. We are proud to open this season and to contribute to a platform that continues to shape the future of fashion worldwide.”
Khadija Al Bastaki, senior vice president of Dubai Design District (d3), added: “Welcoming, the Alberta Ferretti brand and its Creative Director Lorenzo Serafini, whose design legacy embodies grace, sophistication and craftsmanship, is an honour for DFW and reaffirms the confidence that both prestigious international maisons and emerging talents place in Dubai as a leading global hub for fashion and creative excellence.”
Mohammed Aqra, chief strategy officer of the Arab Fashion Council, echoed the sentiment: “Welcoming Alberta Ferretti as our Guest Brand reflects the growing strength of Dubai Fashion Week. This collaboration reinforces our belief that Dubai is not just part of the global fashion conversation, it is helping lead it. Together, we continue to connect the region with the world’s most influential fashion voices.”
Dubai Fashion Week 2026: A Growing Global Hub
The Fall/Winter 2026 edition of Dubai Fashion Week will take place from February 1 to 6, 2026. In recent years, Dubai has rapidly emerged as one of the world’s five key fashion capitals, alongside New York, London, Milan, and Paris. As a result, an increasing number of European companies are choosing the city as a strategic platform for major announcements and global showcases.
Each year, Dubai Fashion Week attracts over 80,000 attendees, including international buyers, UHNW clients, and global press—positioning the event as an influential intersection of fashion, business, and culture. Its role is expected to expand even further as Dubai strengthens its status as a global meeting point for creativity and commerce.
Copyright © 2025 Oui Speak Fashion. All rights reserved.