Messika, the Parisian diamond jewelry maison beloved by global celebrities and known for pushing the boundaries of modern jewelry expression—including its high jewelry runway shows during Paris Fashion Week—has released its 2025 holiday campaign. Founded in 2005 by Valerie Messika, the brand has quickly built a strong international presence with its innovative diamond craftsmanship and contemporary design.
This year’s campaign marks the finale of the maison’s 20th-anniversary celebration. Set inside a Parisian artist’s apartment bathed in Messika’s signature purple hue, the visuals merge the free-spirited elegance of the 1970s with a cinematic, modern sensibility.
Kate Moss Returns as Messika’s Timeless Muse
At the center of the campaign is Kate Moss, a long-standing collaborator who has played a key role in shaping the maison’s creative narrative. Following her appearances in the 2020 and 2021 campaigns and the launch of her own high-jewelry collection with the brand, Moss continues to embody what Messika describes as “more than a muse.”
In the new imagery, she wears the Move Link necklace and bracelet. The D-Vibes earrings and pom-pom–inspired necklace evoke the sparkle of a Christmas tree, while the sculptural gold of the Move Noa bracelet glimmers like snow-dusted diamonds dancing in the night.
Founder Valerie Messika speaks of Moss with deep admiration: “From our first campaign to the high jewelry collection we created together, Kate has always been an inspiration, she is a real muse for me. Her elegance feels instinctive and her spirit is fearless. She embodies everything I admire in a woman. She is timeless, radiant, and free.”
Georgia Palmer and Jordan Barrett Join the Campaign
Joining Moss are model-DJ Georgia Palmer and model Jordan Barrett. All three talents share a unique bond: each was discovered at the age of 14 and rose to become an icon of their generation. This shared history underscores the campaign’s overarching theme—friendship and solidarity.
Palmer brings a quiet strength and modern elegance, glowing in the Imperial Move collection. Barrett, meanwhile, infuses the scenes with warmth and dynamic energy, adding emotional depth to the trio’s on-screen narrative.
The campaign is art-directed by Ezra Petronio and photographed by Oliver Hadlee Pearch. When the three appear together, the festive night begins to unfold like a story in motion.
Purple Balloons Illuminate the Maison’s 20-Year Journey
One of the campaign’s symbolic elements is the purple balloon—a playful, light-hearted motif celebrating Messika’s 20th anniversary. In still-life compositions, resin balloons serve as sculptural bases for jewelry, their reflective surfaces creating a dreamlike interplay of light.
The theme continues in a 2D animation produced by Space Dawg Studio, where balloons transform into jewelry, depicting a whimsical, magical world. A “jewel cake” adorned with luminous ribbons inspired by the maison’s iconic Move motif also makes an appearance, capturing Messika’s spirit of creativity and joy over the past two decades.
Valerie Messika reflects on the milestone: “This campaign is a moment of gratitude—an opportunity to look back on our 20-year journey. It celebrates the light, energy, and emotion that have guided Messika to where it is today.”
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