Amid ongoing restructuring in the global luxury e-commerce market, LuxExperience B.V., the digital multi-brand luxury group, announced that it has appointed Francis Belin as the new CEO of Mytheresa. Belin will report directly to Michael Kliger, Group CEO of LuxExperience, and is expected to further accelerate Mytheresa’s global expansion. His appointment will take effect on January 1, 2026.
In recent years, Mytheresa has strengthened its presence as a luxury platform catering to high-net-worth consumers. The company recorded a GMV of €988.5 million in fiscal year 2025, continuing its growth with a clear differentiation strategy centered on top-spending clientele in an increasingly competitive market.
Belin brings extensive expertise in the luxury and art sectors. As President of Asia Pacific at Christie’s, he led major transactions and acquisitions, demonstrating deep insight into the global high-net-worth market. His earlier career includes leadership roles at Swarovski, Richemont, and McKinsey & Company, giving him a strong foundation across both luxury and strategic management.
Regarding his new role, Belin commented: “I am truly honored to take on the lead of Mytheresa. I am deeply impressed by the robust business model and strong brand positioning that Mytheresa has established under Michael´s leadership. I look forward to working alongside the talented team to unlock Mytheresa´s next phase of global growth as an industry leader in the luxury market.”
Founded as a boutique in 1987 and later shifting toward an online-first model, Mytheresa now offers products from over 250 luxury brands, including Bottega Veneta, Loewe, The Row, and Valentino. The platform’s focus on high-end consumers—supported by exclusive content and premium service—has solidified its position in the global luxury e-commerce market.
A Leadership Change Reflecting a Larger Industry Shift
The leadership transition comes at a critical moment for LuxExperience. Following its acquisition of YNAP, the group has entered a phase of structural realignment and strategic consolidation. At the same time, the luxury e-commerce sector itself is being reshaped, driven by evolving expectations among wealthy consumers and intensifying competition among global digital platforms.
Moreover, luxury consumption continues to shift from simply purchasing products to seeking personalized and exclusive experiences, increasing the importance of platforms capable of delivering high-touch, differentiated services.
Against this backdrop, all eyes are on how Belin will guide Mytheresa and develop strategies that will define the platform’s role in the next era of luxury e-commerce.
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