On November 28, Emporio Armani announced that beginning with the Fall/Winter 2026/27 season, the brand will present its menswear collection during Milan Women’s Fashion Week.
The decision—approved by Leo Dell’Orco and Silvana Armani in accordance with the wishes of the late Giorgio Armani—marks the beginning of a new chapter aimed at strengthening the coherence and aesthetic consistency of the Emporio Armani universe. Presenting menswear during the women’s calendar also aligns with the ongoing global restructuring of the fashion week schedule.
In the previous season, Emporio Armani unveiled its “ORIGINS” collection during Milan Men’s Fashion Week, returning to the foundations of the brand’s aesthetic and exploring themes of cultural curiosity and identity formation. The collection incorporated colors and geometric motifs inspired by African cultures, light and fluid silhouettes, and materials such as crepe and linen. Patterns evoking Moroccan mosaics and Berber tents, along with embroidery reminiscent of ritual tattoos, came together in a richly decorative, intellectually driven wardrobe that expressed both craftsmanship and cultural exploration.
As the brand continues to develop this narrative of “returning to origins” and cross-cultural dialogue, it is also moving forward with major upcoming projects.
Emporio Armani and its sports line EA7—serving as partner and official outfitter of the Italian national team—will host a special event ahead of the Milano Cortina 2026 Winter Olympic and Paralympic Games. The event will take place during Milan Men’s Fashion Week on Saturday, January 17, at the Emporio Armani store on Via Manzoni 31.
As in previous seasons, Milan Men’s Fashion Week will conclude with Giorgio Armani’s menswear show on January 19 at Via Borgonuovo 21.
Giorgio Armani Privé will also continue to present its haute couture collections in Paris at Palazzo Armani in January and July, while Giorgio Armani’s womenswear collection will remain part of the traditional Milan Fashion Week schedule.
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