Luxury maison Dior has announced the appointment of American artist 070 Shake as its newest brand ambassador.
Born in New Jersey, 070 Shake is a singer-songwriter and producer known for her genre-blending sound that moves fluidly between rap and alternative pop. Her career gained momentum after signing with Kanye West’s GOOD Music, followed by the release of the 2018 EP Glitter and her acclaimed 2020 debut album Modus Vivendi. Across her subsequent projects—You Can’t Kill Me (2022) and Petrichor (2024)—Shake has earned recognition for her cinematic soundscapes, introspective lyricism, and bold experimentation that transcends genre. Her work balances avant-garde expression with emotional universality, positioning her as one of today’s most compelling boundary-pushing artists.
Dior’s decision to bring 070 Shake into the maison reflects the strong resonance between her intuitive creative vision and the brand’s pursuit of “quiet elegance and innovation.” As Jonathan Anderson continues to refine and modernize Dior’s aesthetic language, Shake emerges as a symbolic figure for this new era—a distinctive icon whose presence captures the evolving mood of contemporary culture and the maison’s renewed artistic direction.
Copyright © 2025 Oui Speak Fashion. All rights reserved.