Moncler Grenoble Unveils Its Fall/Winter 2025 Campaign, Redefining the Modern Mountain Lifestyle

Moncler Grenoble

On December 4, Moncler Grenoble unveiled its Fall/Winter 2025 campaign, photographed in the heart of the Alps. This season’s collection, which seamlessly blends performance and style, paints a vivid vision of a “new mountain life” that moves effortlessly between the grandeur of nature and the refinement of urban living.

City fabrics such as denim, suede, flannel, and gabardine have been reimagined through advanced research and craftsmanship, evolving into materials suited for high-altitude environments. Reconstructed denim ski suits and wool gabardine coats trimmed with shearling reinterpret modern mountain style with a natural yet sophisticated aesthetic. These looks also connect to the live showcase held in March at Courchevel Altiport, reaffirming the brand’s alpine heritage and polished design philosophy.

A key highlight this season is the introduction of technical denim developed in Kojima, Japan. The fabric offers windproof, waterproof, and breathable functionality while preserving the depth of indigo and the fabric’s natural drape—an elegant fusion of performance and artisanal precision.

The redesigned denim jackets and pants are equipped with professional-grade details, including AquaGuard zippers, RECCO reflectors, full seam taping, and dedicated ski pass pockets. Inside, PrimaLoft Gold Active provides exceptional warmth and lightness, enhancing overall comfort.

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Moncler Grenoble’s signature puffer jackets evolve further into elegance this season. Rich combinations of corduroy, velvet, and wool are paired with GORE-TEX canvas and four-way stretch nylon patchwork, delivering both striking visual impact and advanced weather protection. The designs move fluidly between metropolitan and mountain environments, encapsulating the mood of the FW25 collection.

The après-ski offering has also been modernized. Chalk-white suede and shearling outerwear, along with layered mélanges of mouline wool and long-hair shearling, reflect a harmonious balance of warmth, craftsmanship, and contemporary refinement. Aran knits, Fair Isle patterns, and handcrafted textures add depth and an artisanal touch to the lineup.

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The campaign brings together a star-studded cast: Chloe Kim, Lucas Pinheiro Braathen, Vincent Cassel, and Amber Valletta. Shot by photographer Mario Sorrenti, the visuals capture each individual’s presence and personality against the dramatic Alpine landscape. Braathen embodies his legacy as Brazil’s first alpine skiing medalist, Kim showcases the strength of a record-breaking Olympic champion, Cassel brings cinematic gravitas, and Valletta radiates unwavering elegance.

Valletta also appeared in the March runway presentation at Courchevel Altiport, where she maintained her poise even as snow fell heavily—creating a defining moment that encapsulated Moncler Grenoble’s design ethos.

Adding to the collection, snowboarding legend Shaun White presents a limited-edition WHITESPACE × Moncler Grenoble snowboard. Available in blue & red and black & white, the 200 serial-numbered boards (100 of each color) feature an all-terrain shape that symbolizes the union of function and style.

The Moncler Grenoble Fall/Winter 2025 collection is now available at select Moncler boutiques, partner retailers, and the official Moncler e-commerce site.

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