Italian luxury fashion house Pucci has announced that it will stage its Spring 2026 runway show on April 17 in Sicily. The upcoming collection, designed by Artistic Director Camille Miceli, is titled L’Alba (“The Dawn”) and marks the latest chapter in the brand’s ongoing destination-show strategy.
While the exact venue has yet to be disclosed, Sicily was selected as the setting for its rich layers of history, nature, and culture—qualities that have increasingly drawn attention from the global fashion industry in recent years.
Commenting on the show, Miceli said: “Sicily has a magnetic energy that resonates with the Pucci spirit. The collection is an even deeper exploration of movement, color and rhythmic silhouettes that will feel heightened by this transporting experience.”
The runway presentation will follow Pucci’s see-now, buy-now format, a model the brand has actively embraced in recent seasons. By allowing pieces to be purchased immediately after the show, Pucci aims to deliver a more direct and immersive fashion experience to its audience.
Set against Sicily’s dramatic landscapes, intense light, and Mediterranean atmosphere, L’Alba is poised to embody a symbolic “dawn”—a meeting point between place, emotion, and Pucci’s bold, liberated aesthetic.
Copyright © 2025 Oui Speak Fashion. All rights reserved.