On December 14, U.S. cosmetics brand M·A·C announced the appointment of Ella Gross, a Korean-American singer and member of the global girl group MEOVV, as its new global ambassador.
Positioned at the intersection of music, beauty, and pop culture, Ella Gross embodies artistry, individuality, and bold self-expression. Through a long-term partnership with her, M·A·C aims to amplify its creative values on a global scale.
Makeup as a Tool for Transformation and Storytelling
Known for her distinctive visual sensibility, commanding stage presence, and genre-fluid fashion style, Ella views makeup not as mere decoration but as a powerful medium for transformation, experimentation, and storytelling. This creative philosophy closely aligns with M·A·C’s heritage, which has long been rooted in artistry and pop culture.
Commenting on her appointment, Ella said: “Growing up between different cultures and creative worlds, M·A·C has always been my starting point for makeup—on stage, in self-expression, and every time I explored my style. It’s a brand that has constantly given me the courage to experiment, evolve, and express who I am in the moment. This partnership feels like the perfect step into the next chapter of my journey as an artist.”
Nicola Formichetti, Global Creative Director of M·A·C, praised Ella as a transformative presence for the brand: “Ella brings a new form of expression to M·A·C. Her quiet confidence and unique perspective naturally connect different cultures, reminding us that everyone has a place at M·A·C.”
He added, “Being able to express this collaboration through the evolved next generation of Powder Kiss is incredibly meaningful. Ella’s fluid elegance perfectly embodies the softness that lies at the heart of the series’ modern texture.”
Evolved “Powder Kiss” Series to Debut in January 2026
Ella’s first campaign with M·A·C will spotlight the newly evolved Powder Kiss series, set to relaunch on January 9, 2026. The lineup includes the Powder Kiss Hazy Matte Lipstick, delivering a softly blurred, effortlessly chic finish, and the Powder Kiss Lip + Cheek Mousse, a multi-use product designed for both lips and cheeks.
The campaign visuals were shot by legendary photography duo Inez & Vinoodh, capturing a world where Eastern and Western cultures converge. Celebrating creative self-expression, the campaign is scheduled to launch globally in early January 2026.
About M·A·C
Founded in Toronto, Canada, in 1984 by professional makeup artists, M·A·C has grown into a global authority in makeup artistry. Guided by its philosophy, “All ages, all races, all genders,” the brand champions limitless self-expression through makeup. Active backstage at fashion weeks around the world, M·A·C now operates in more than 100 countries.
The brand also announced last week the appointment of Grammy Award–winning singer-songwriter Chappell Roan as a new global ambassador. Beginning in 2026, Roan will appear in M·A·C’s global campaigns as part of a long-term partnership, delivering bold, surprise-filled creative expressions that further expand the brand’s universe of self-expression.
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