On December 22, French luxury maison Dior announced the appointment of Anya Taylor-Joy, Jisoo, and Willow Smith as new ambassadors for its fragrance line.
Anya Taylor-Joy, a leading figure in contemporary cinema who continues to command attention on red carpets worldwide; Jisoo, a global icon representing K-pop and commanding immense international support; and Willow Smith, an artist celebrated for her boundary-crossing expression across music, fashion, and art. While each comes from a distinct background and aesthetic sensibility, together they vividly embody the multifaceted nature of the modern “Dior woman.”
The three ambassadors front a new chapter of Dior Addict, a line within Dior Fragrances that symbolizes freedom and self-expression. Created by Francis Kurkdjian, the three new scents—Peachy Glow, Rosy Glow, and Purple Glow—were conceived as olfactory reflections of the carefree, intuitive spirit of today’s younger generation.
Each fragrance weaves together individuality, mood, and emotional nuance, presenting perfume as a form of personal expression rather than a mere accessory. Through their distinct personalities, Anya Taylor-Joy, Jisoo, and Willow Smith each play a role in translating Dior’s fragrance universe and values in a way that is both visually compelling and immediately intuitive.
In the campaign visuals, the fragrances resonate with the iconic Dior Addict Lip Glow Oil, created by Peter Philips. The interplay between makeup and scent adds further depth to the Dior Addict universe, reinforcing a dialogue between beauty and fragrance.
The three new fragrances will roll out globally starting January 1. The Middle East will follow on February 1, while China and Latin America are scheduled for launch on March 1.
The newly updated Dior Addict Lip Glow Oil will also launch globally on January 1, with China set for a March 1 release. The reformulated product, enriched with cherry oil, delivers 24-hour hydration and up to eight hours of smoothing benefits. While retaining its pH-reactive formula, the lineup now introduces two new finishes—Sparkly and Glaze—alongside the original Juicy finish, bringing the total range to 16 shades.
Bridging fragrance and makeup, Dior Fragrances continues to align itself with the free-spirited, intuitive sensibilities of a new generation. With Jisoo, Anya Taylor-Joy, and Willow Smith as its fragrance ambassadors, the house signals both its present vision and its future direction.
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