ADERERROR Appoints Byeon Wooseok as Its First Official Ambassador

Courtesy of ADERERROR

On April 3, South Korean fashion creative brand ADERERROR announced actor Byeon Wooseok as its first-ever official ambassador. At the same time, the brand unveiled a new initiative titled Poetic Project, which signals the beginning of a new creative journey. Byeon Wooseok will serve as the project’s first persona, embodying its artistic vision.

A Persona Connecting “Youth” and Brand Philosophy

As the brand’s inaugural ambassador, Byeon Wooseok represents the multifaceted concept of “youth” that ADERERROR has continuously explored. At the same time, he resonates deeply with the brand’s core philosophy of “Post Minimal.”

In the newly released visuals, Byeon Wooseok appears in ADERERROR’s signature structured silhouettes and crafted details, projecting a quiet yet powerful presence. The imagery goes beyond surface aesthetics, presenting the brand’s philosophy through a sense of physicality and embodied expression.

A Creative Project Beyond Campaigns

The newly launched Poetic Project extends beyond the framework of a traditional brand campaign. Conceived as an artistic initiative, it aims to expand each artist’s narrative and inner world through poetic storytelling, opening up new dimensions of expression.

Through this project, ADERERROR seeks not only to highlight the visual appeal of fashion but also to reinterpret the authenticity and individuality of artists through its own visual language. In doing so, the brand introduces a new artistic dimension it calls the “Poetic Universe.”

The brand stated: “Being able to take this first step together with Byeon Wooseok, with whom we have built a long-standing relationship, makes Poetic Project all the more meaningful. This project is a creative practice that seeks to project Byeon Wooseok’s narrative through ADERERROR’s aesthetic perspective and form a new artistic horizon. Through the Poetic Universe we envision with him, we aim to create a new standard that goes beyond fashion, encompassing culture and the spirit of our time.”

Expanding Across Fashion and Culture

Byeon Wooseok, who is also set to star in the highly anticipated upcoming drama The Grand Prince of the 21st Century, continues to gain global attention.

In parallel with the drama’s release, Poetic Project will unfold as a series of artistic content initiatives, beginning with the main film and visuals for ADERERROR’s Spring/Summer 2026 collection, EUREKA MOMENT. The project is expected to evolve into a multifaceted platform that bridges fashion, culture, and personal narrative.