On March 24, global private equity firm Advent International announced that it has signed a definitive agreement to acquire a majority stake in Los Angeles-based premium body care brand Salt & Stone. Financial terms of the transaction were not disclosed.
With this investment, Salt & Stone—known for its distinctive scents, clean formulations, and strong consumer loyalty—will be added to Advent’s consumer and beauty portfolio.
Founded in 2017 by former professional snowboarder Nima Jalali, Salt & Stone has established a unique position in the market through high-performance products designed for active lifestyles, without compromising on ingredients, scent, or design.
Today, the brand has built a strong presence across both premium retail channels, such as Sephora, and mass platforms like Amazon, where its hero deodorant ranks among the top-selling products in both environments. Its direct-to-consumer business, spanning the U.S., Canada, and the U.K., accounts for approximately 40% of total sales—reflecting a community-driven growth model.
In 2025, the brand surpassed $165 million in revenue and achieved double-digit growth across all channels, positioning itself as one of the fastest-growing players in the premium body care segment. Its global expansion is also accelerating, with recent entries into Sephora Europe and Space NK.
Through this partnership, Salt & Stone aims to leverage Advent’s network and operational expertise to further expand globally, while strengthening its presence across both direct-to-consumer and premium retail channels.
David Paresky, Director at Advent, commented: “We are thrilled for the opportunity to partner with Salt & Stone, a truly exceptional brand that stands apart in the premium body care and wellness space for its ability to blend experience, performance, and a compelling brand aesthetic. Nima and the Salt & Stone team have built something rare – a brand with deep consumer loyalty, outstanding products, and an authentic purpose that resonates with today’s consumer all around the world. At Advent, we have a long history of partnering with distinctive, founder-led beauty brands to help them achieve their global ambitions, and we see that same opportunity at Salt & Stone. We look forward to bringing our resources and expertise to support Nima and the team as they continue to redefine modern, elevated self-care.”
Nima Jalali, Founder and CEO of Salt & Stone, added: “From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond. With our incredible team and Advent’s partnership, I have never believed in that future more than I do today. Advent shares our vision of building for the long term and will enable us to continue to redefine the category. This is just the beginning for Salt & Stone.”
The transaction is expected to close in April, subject to customary closing conditions. Following the completion, Jalali will remain in his role alongside President Meagan Rosson and Chief Marketing Officer Abby Tellam, ensuring continuity in the brand’s creative vision and identity.
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