On February 27, the Italian-born lifestyle brand AUTRY announced the appointment of Changbin of the K-pop group Stray Kids as its first-ever global brand ambassador.
The appointment reflects AUTRY’s commitment to strengthening its bond with cultural leaders who embody the brand’s core values of authenticity, heritage, artistry, and passionate self-expression. Changbin’s distinctive creative presence in the music scene intersects with AUTRY’s aesthetic—rooted in American sports heritage and reinterpreted through refined Italian craftsmanship.
Since debuting with Stray Kids in 2018, Changbin has played a central role in the group’s in-house production unit, 3RACHA, leading the creation of numerous tracks. Recognized as a registered songwriter with the Korea Music Copyright Association, he has built a global career through collaborations with international artists. In addition to his musical achievements, he is also highly regarded for his sincere and ongoing commitment to philanthropic efforts.
Regarding his new role, Changbin stated: “I am happy to join the Autry family. I’ve always been drawn to brands that honor their legacy while embracing innovation and a forward-looking approach to creativity. Autry’s heritage and understated confidence resonate deeply with me, and I’m excited to begin this journey together.”
Roberta Benaglia, Executive Chairwoman of AUTRY and CEO of Style Capital, commented:
“Changbin represents a new generation of global talent: grounded, driven, and authentic. His artistic integrity, confidence, and freedom make him a natural fit for Autry’s DNA.”
Global Rollout of the Spring/Summer 2026 Collection
Changbin appears in visuals and videos wearing looks and sneakers from AUTRY’s Spring/Summer 2026 collection, with the campaign set to launch globally.
From reinterpretations of classic American collegiate codes—such as polo sweatshirts and lightweight blousons—to urban sportswear featuring the brand’s signature logo, the styling expresses a quiet confidence and effortless elegance. The wardrobe, understated yet grounded in a strong aesthetic identity, reflects Changbin’s dynamic yet composed personality.
Completing the looks are AUTRY’s footwear icons, the Super Vintage Medalist and the Hyperway. The Super Vintage Medalist modernizes a classic 1980s silhouette through meticulous Italian craftsmanship, embodying the brand’s philosophy in a single design.
Meanwhile, the Hyperway draws inspiration from the speed and innovation of metropolitan life. Featuring a multi-layered high-tech outsole and proprietary cushioning technology developed by AUTRY’s research and development team, the model delivers lightweight comfort and performance.
American Roots, Reimagined in Italy
AUTRY was founded in 1982 in Dallas, Texas. Its founder, Jim Autry, created tennis sneakers that quickly gained recognition as symbols of true authenticity and athletic spirit.
Today, AUTRY has evolved into a lifestyle brand that fuses the free-spirited essence of America with sophisticated Italian craftsmanship, leading sneaker trends across Europe and beyond.
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