Burberry Unveils Valentine’s Day Campaign Portraying Modern Romance in London

Burberry

On January 21, British luxury brand Burberry unveiled its latest Valentine’s Day campaign. Set in London—the city at the heart of the brand’s heritage—the campaign captures intimate expressions of love found in everyday life, reimagined through a lens of contemporary romance.

The campaign stars British model Jean Campbell and American artist Orfeo Tagiuri. Partners in real life, the couple has maintained a long-standing relationship with Burberry over the years, making their natural chemistry a fitting embodiment of the campaign’s theme.

A Subtle Romance Rooted in Everyday London

Shot at a London florist, the short film and still visuals focus on warm, understated moments that unfold organically in daily life, rather than relying on dramatic staging. Against backdrops of the city’s iconic architecture and vibrant colors, the imagery reflects Burberry’s enduring dialogue with London while quietly expressing a modern vision of British identity.

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camValentine’s Gift Collection Centered on Personalization

Alongside the campaign, Burberry introduces a Valentine’s Day gift collection that expands its range of personalized offerings, complementing the house’s signature pieces. The selection includes Burberry check bags, small leather goods, jewelry, fragrances, and knitwear.

Scarves can be customized with initials or newly introduced house symbols through embroidery, while selected sweaters and knit items are also available for personalization. By allowing each gift to carry a personal touch, the collection proposes a meaningful and intimate experience befitting the Valentine’s Day occasion.

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