On February 19, the Italian luxury maison Bvlgari announced that it has appointed singer-songwriter Dua Lipa as its new Global Ambassador.
One of the most influential artists of her generation, Dua Lipa has built a global career defined by free-spirited self-expression, authenticity, and a strong commitment to creativity. A recipient of multiple Grammy Awards and BRIT Awards, she has amassed billions of streams worldwide. Beyond music, she has established a powerful presence in fashion and culture, solidifying her status as a contemporary icon.
This appointment marks a strategic move by Bvlgari to align with a partner who embodies the brand’s vision of “modern empowerment” and “a free-spirited vision.” At the intersection of the maison’s core values and the sensibility of an artist who defines the present era, a new chapter begins.
Laura Burdese, currently Deputy CEO of Bvlgari and set to assume the role of CEO on July 1, 2026, commented on the appointment: “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”
Responding to the brand’s announcement, Dua Lipa shared: “It is incredibly special to work alongside an iconic brand like Buglari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
Through high jewelry and a bold design language, Bvlgari has long championed women’s self-expression. Dua Lipa’s independent spirit and global influence are set to further strengthen the maison’s contemporary vision of luxury.
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