Bvlgari Unveils New High Jewelry and Watch Collection “Ecletica”

On March 23, Bvlgari unveiled its new high jewelry and high-end watch collection, “Ecletica.” True to its name — derived from the word “eclecticism” — the collection represents an ambitious dialogue with multiple artistic disciplines, including sculpture, painting, and architecture, pushing the boundaries of beauty to new heights.

Eclecticism as a Creative Philosophy

Since its founding in 1884, Bvlgari has consistently placed “eclecticism” — rooted in the spirit of Rome itself — at the heart of its creative vision. The Maison’s approach of harmonizing contrasts and allowing the beauty of different eras and cultures to coexist is not merely a stylistic choice, but the very essence of Bvlgari’s identity.

“Ecletica” embodies this philosophy on an unprecedented scale, comprising more than 15 convertible creations — the most ever — and over 50 multi-million masterpieces. At its core are nine exceptional works named “Capolavori” (Italian for “masterpieces”), selected as the pinnacle of originality, technical mastery, and aesthetic vision.

Here are the three high-end watches presented as part of the collection.

Pavone Bracelet High-End Watch

Inspired by the peacock — “pavone” in Italian — this white gold bracelet watch breathes contemporary life into one of Roman mythology’s most iconic creatures: the sacred bird of the goddess Juno, a divine symbol of beauty and pride.

The bracelet, with its geometric patterns and curves fanning outward, evokes the mosaic floors of Rome’s Baths of Caracalla. The case is set with approximately 60.50 ct of round brilliant-cut diamonds, alongside rubellite and emeralds that capture the dynamism and dimensionality of the peacock’s plumage. Powering the piece is the BVL100 Piccolissimo Caliber (manual winding), uniting jewelry artistry and watchmaking savoir-faire at the highest level.

Serpenti Dea Secret High-End Watch

A bold architectural reinterpretation of Bvlgari’s most iconic motif, the Serpenti, this white gold secret watch reimagines the snake through a structural lens. Each link of the bracelet, inspired by the hexagonal aesthetic of the Serpenti, wraps fluidly around the wrist — transforming geometry into something altogether sensual.

Concealed within the serpent’s head, set with emerald eyes, lies a pavé diamond dial, where the act of telling time becomes a beautiful enigma. The watch is powered by the in-house BVP100 Piccolissimo Caliber (manual winding), while the case is lavishly set with 12 navette-cut diamonds (approx. 4.20 ct) and marquise-cut emeralds, among other precious stones.

Notte Stellata Diva Dream High-End Watch

“Starry night” — that is the poetic premise of this creation, where a black opal flying dial takes center stage, surrounded by a constellation of blue sapphires, amethysts, London blue topazes, and tanzanites that shimmer like stars in a night sky.

sub9 — The 38mm case is set with baguette precision-cut diamonds (approx. 2.30 ct) and round brilliant-cut diamonds (approx. 1.40 ct), while the BVP100 Piccolissimo Caliber (manual winding) beats within. The interplay of color and light transforms the simple act of checking the time into an experience that is nothing short of art.

Pricing for all three pieces is available upon request. “Ecletica” crystallizes Bvlgari’s DNA of eclecticism across both jewelry and watchmaking — where different arts resonate together on a single wrist. This is a collection best experienced in person.