On March 30, American brand Calvin Klein announced its Spring 2026 denim campaign in Asia, starring Thai actor Ling Ling Kwong. In the campaign, Kwong reinterprets the brand’s signature minimalism and sensuality through a contemporary lens.
The campaign was photographed by Haihua Ren, with video direction by AJ DUAN. The visuals spotlight the new “37.5® Technology Denim,” designed to move with the body while prioritizing everyday comfort. Through Kwong’s natural yet confident presence, the campaign expresses a style that balances a relaxed mood with a subtle edge.
This season’s denim lineup features a range of silhouettes—including slim, straight, baggy, and flare—positioned as new signature styles for the brand. At the core is the “37.5® Technology,” a performance fabric engineered to maintain optimal comfort by adapting to changes in body temperature and climate—providing warmth in colder conditions and breathability in warmer environments, enabling year-round wear.
In the campaign visuals, Kwong appears in low-rise baggy jeans crafted with the 37.5® technology, styled with a bralette and bikini from the Heritage Athletic series. The look combines underwear and denim in a layered styling approach, expressed with an effortless, natural attitude rather than overt styling.
The campaign launched across Asia on March 30, 2026, and is being rolled out across the brand’s official social channels and regional touchpoints. The new denim collection is now available at Calvin Klein stores and online across Asia.
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