L’Oreal announced on April 3 that it has agreed to acquire the Australian skincare brand Aēsop from Natura & Co for approximately $2.5 billion. This deal is the biggest acquisition ever in company history.
Chanel’s new beauty store will open in Williamsburg, Brooklyn this June. At this time, the brand has not revealed whether it will be a pop-up or long-term store, but the store will specialize in beauty and skincare products and fragrances.
Prada released a new fragrance, Prada Paradoxe, and held a pop-up event from August 26th to 28th, 2022 at Gansevoort Plaza, New York.
At the pop-up, the entire venue is in the shape of a triangle that symbolizes the brand’s logo, just like the Prada Paradox fragrance bottle, and the front is a photo booth area where people can take pictures with the huge logo of Prada.
Glossier partners with major beauty store, Sephora to revive the brand
Glossier in decline, fired 27 employees
Social media-born New York-based makeup brand “Glossier” is undergoing changes because of its inefficiency to keep up with evolving beauty industry.
Glossier laid off 24 employees on August 2nd, 2022. They also plan to add about 20 new employees, including leadership levels in the second half of this year as it transitions to an omnichannel model with major retailers in the United States and Canada.