On March 12, Prada Beauty announced the appointment of Bella Hadid as the brand’s first-ever Global Beauty Ambassador.
Beauty
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On March 11, Los Angeles–based modern fine fragrance brand PHLUR announced its upcoming expansion into the European and Mexican markets through Sephora.
On March 9, U.S. private equity investment firm Main Post Partners announced that it has agreed to sell DeMert Brands—the company behind the haircare brand Not Your Mother’s—to German chemical and consumer goods giant Henkel. Financial terms of the transaction were not disclosed.
On March 9, the French luxury group LVMH Moët Hennessy Louis Vuitton announced the appointment of Philippe Farnier as deputy CEO of Parfums Christian Dior and the LVMH Beauty Division, effective immediately.
On March 3, the French beauty brand Garnier announced the appointment of globally renowned supermodel and wellness and environmental advocate Gisele Bündchen as its first-ever Global Brand Ambassador.
On February 24, American beauty brand Elizabeth Arden unveiled its new Eau de Parfum, “Eternal Aura.”
The luxury beauty brand LANCÔME is advancing a new scientific frontier: skin longevity.
Barcelona-based beauty and fashion group Puig announced its full-year and fourth-quarter 2025 results on February 18. Despite foreign exchange headwinds, the company maintained strong growth and surpassed €5 billion in annual revenue for the first time in its history.
On February 9, SHISEIDO announced that it has appointed global artist LISA as the global ambassador for its signature Ultimune serum line. At the same time, the brand unveiled its new campaign titled “FAST. SLOW. FREE.” featuring LISA.
On January 26, U.S. makeup brand Pat McGrath Labs filed for Chapter 11 bankruptcy protection under the U.S. Bankruptcy Code.