On August 8, Australian beauty brand Mecca opened a new flagship store on Bourke Street in central Melbourne.
Beauty
The latest in beauty, skincare, fragrance, wellness, and cosmetics, exploring the evolving intersection of beauty, business, culture, and innovation.
Lifestyle icon Martha Stewart has officially entered the beauty industry with the launch of her skin care brand, Elm Biosciences.
Prada Beauty officially launched its new men’s fragrance, Prada Paradigme, on Monday via the brand’s official online store.
Kim Kardashian’s shapewear brand, SKIMS, has unveiled its first-ever face-shaping product, The Ultimate Face.
Selena Gomez’s beauty brand Rare Beauty has officially unveiled its first-ever fine fragrance: Rare Eau de Parfum.
Spanish luxury beauty and fashion powerhouse Puig has announced the release of a new book titled Puig, Home of Creativity, commemorating over 110 years of innovation and heritage.
SETCHU, the brand founded by 2023 LVMH Prize winner Satoshi Kuwata, is set to unveil its first fragrance line, titled SETCHU Perfume.
L’Oréal, one of the world’s largest beauty companies, has launched a new accelerator program to further drive innovation in the field of sustainability.
On March 27, U.S.-based luxury cosmetics brand Hourglass opened its long-awaited global flagship store in the NoLita neighborhood of New York City.
In fall 2025, Louis Vuitton will unveil ‘La Beauté Louis Vuitton’, a new addition to its beauty category.









