Coach Spring/ Summer 2024｜Contemporary rock style that goes back to the 90’s
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On September 7, Coach presented its Spring/Summer 2024 collection, a step ahead of the official New York Fashion Week schedule. The venue was the Celeste Bartos Forum at the New York Public Library. The runway show celebrates the 10th anniversary of Stuart Vevers’ appointment as Creative Director of Coach. The anniversary collection reflected the looks that inspired Vevers when he was a fledgling designer in New York in the 90s, as well as the inspiration he has gained through his own travels.
All of the looks on the runway were grunge styles with a more intense edge than the brand has offered in the past. Coach’s signature leather jackets appeared in abundance, reborn in a more oversized, loose-fitting silhouette. Cotton and wool suits were also new additions to the lineup. Moto boots were worn on the feet and the rock style that excited young people in the 1990s was successfully combined with a “modern” look.
At the same time, what added a novelty to the collection were the shiny slip dresses and see-through looks that showed off their underwear. In a statement, Vevers said, “I remember the girls at the Pyramid Club who were dancing in a slip dress — so this is the slip dress I remember.” The sheer dresses that actually appeared on the runway were again retro yet ” modern,” with delicate lace and asymmetrical silhouettes that Gen Z youth would love to find in the vintage stores of Williamsburg.
To showcase the new silhouettes on the runway, Vevers revealed that he “repurposed” leatherwear and denim from previous collections. For example, the shredded-looking knit dress featured in the collection is a perfect echo of Coach’s Fall 2023 collection. The slips are also made from unused lace and fabrics from Coach’s previous collections and colored with vegetable-based dyes. The brand launched “Coachtopia” this spring as a new sub-brand focused on circular crafts and collaborative creativity, and previous collections have demonstrated a practical approach to ecology and upcycling.
As for handbags, the double bag is the standard style, as it was in the previous season. Oversized tote bags, the latest version of the iconic tabby bag in pop colors, and playful duck- and dog-bone-shaped purses were also on offer. Several of the models are already available for purchase on Coach’s See-now-Buy-now.
See all looks from the Coach Spring/Summer 2024 collection below.
