On February 17, former British Vogue Editor-in-Chief Edward Enninful announced the launch of EE72, a new global media and entertainment company. For Enninful, who has long been at the forefront of innovation in fashion and media, this marks the beginning of an exciting new chapter.
EE72 was founded in response to the evolving needs of modern cultural storytelling. The company aims to create transformational content, immersive experiences, and groundbreaking products in the media and entertainment sectors.
Edward Enninful serves as Co-Founder and Chief Creative Officer (CCO), while his sister, Akua Enninful, has been appointed as Co-Founder and CEO.
“EE72 represents a natural progression of the foundation I’ve built my career on. We’re creating a space where creativity transcends boundaries, where diverse voices don’t just exist—they lead. Our mission is to reshape how we see and understand each other, building bridges across cultures and communities” said Enninful.
At the heart of EE72 lies authentic storytelling and boundary-pushing creativity. The company seeks to break away from industry conventions, putting diverse voices at the center of its media experiences. By integrating media, entertainment, and technology, EE72 aims to build a platform that connects cultures in innovative ways.
Enninful began his career in fashion at the age of 18, when he became Fashion Director of i-D magazine. He later made history as the first Black Editor-in-Chief of British Vogue and went on to serve as European Editorial Director of Vogue, playing a pivotal role in reshaping the fashion media landscape.
During his tenure at British Vogue, he drove remarkable growth across both print and digital platforms. His commitment to diversity in editorial direction earned him the Order of the British Empire (OBE). While he stepped down as Editor-in-Chief after the February 2024 issue, he continues to influence the global media industry as Vogue’s Global Creative & Cultural Advisor at Condé Nast headquarters.
Under Enninful’s leadership, EE72 will explore cutting-edge technologies in content creation, leveraging digital media, streaming, and interactive experiences to redefine entertainment. By collaborating across fashion, art, music, film, and beyond, EE72 is poised to introduce fresh perspectives to the industry.
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