On February 24, UNIQLO, the global apparel brand operated by Fast Retailing Co., Ltd., announced that it has signed a global brand ambassador agreement with British tennis star Emma Raducanu.
Raducanu rose to international prominence after winning the women’s singles title at the 2021 US Open, becoming the youngest British player to claim a Grand Slam singles championship. Beginning with the BNP Paribas Open in Indian Wells, California, in March 2026, she will compete in major tournaments around the world as a UNIQLO Global Brand Ambassador.
A New-Generation Player Embodying the LifeWear Philosophy
UNIQLO has previously appointed global figures such as Roger Federer, Shingo Kunieda, and Cate Blanchett as Global Brand Ambassadors, promoting the LifeWear philosophy centered on the pursuit of excellence and contributions to society.
Raducanu now joins this distinguished group. In addition to wearing UNIQLO apparel on court, she will also be involved in the design and functional development of her tennis wear, contributing her professional insights to help create better LifeWear products.
Commenting on her appointment, Raducanu said: “I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”
Koji Yanai, Director and Group Senior Executive Officer of Fast Retailing Co., Ltd., stated:
“Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
Expanding Social Impact Through Sport
Raducanu is also expected to play an active role in the development and design of performance wear, bringing her on-court experience into product innovation.
Beyond sport, she will participate in UNIQLO’s social initiatives, including the UNIQLO Next Generation Development Program, which supports the growth of children worldwide; The Heart of LifeWear, which donates one million HEATTECH items to those in need; and the charity project PEACE FOR ALL, which promotes messages of peace.
By aligning the brand’s social mission with her influence as a professional athlete, Raducanu aims to help generate a positive global impact.
This new chapter for the young Grand Slam champion represents a next-generation partnership that bridges sport, fashion, and social contribution.
Copyright © 2026 Oui Speak Fashion. All rights reserved.