On April 8, U.S.-based luxury streetwear brand Fear of God announced a major organizational restructuring. The company confirmed that Bastien Daguzan is stepping down as Chief Executive Officer and that the CEO role itself will be eliminated from its organizational structure.
In a statement, the Los Angeles-based brand said it “made the decision to remove the office of the CEO from its organizational structure,” adding that it “recognizes the effort that supported the progress of the business, including key initiatives, through 2025.”
The company also stated: “Our responsibility extends beyond the successes and failures of the tangible. We are committed to an eternal vision guided by alignment, intention, and consideration.”
It further added: “We are grateful for everyone who has contributed to moving Fear of God closer to the vision and purpose of the organization. We remain clear in our direction and focused on the path ahead.”
A Short Tenure and Structural Shift
Daguzan assumed the CEO role in September 2024, but his tenure lasted less than two years.
Originally from the south-west of France, Daguzan began his career at Kris Van Assche before going on to serve as Managing Director of Lemaire. He later joined Puig, where he led the fashion division of Rabanne. In 2022, he joined Jacquemus as its first external managing director, building a strong track record within the European luxury sector.
Prior to becoming CEO, Daguzan also worked closely with the founder as a strategic advisor, contributing to brand architecture and global expansion strategy. After stepping into the CEO role, he led initiatives to expand brand awareness, strengthen international distribution, and grow the e-commerce business. In 2025, the brand reportedly saw significant growth in its direct-to-consumer sales, indicating measurable progress under his leadership.
While his next move has not been disclosed, the elimination of the CEO role suggests that founder Jerry Lorenzo is likely to take on a more hands-on role in the company’s day-to-day operations. Industry sources view this shift as a move toward tighter alignment between the brand’s vision and execution.
Although it is not uncommon for founders or creative leaders to remain deeply involved in luxury brand management, the complete removal of the CEO position is highly unusual. How Fear of God will balance brand identity with continued business growth under this new structure will be closely watched.
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