On March 3, the French beauty brand Garnier announced the appointment of globally renowned supermodel and wellness and environmental advocate Gisele Bündchen as its first-ever Global Brand Ambassador. For Garnier, which celebrates 120 years since its founding, the move represents a new-scale initiative that goes beyond its previous market-by-market ambassador model.
In addition to her long-standing career as a fashion icon, Bündchen is widely recognized as an environmental activist, New York Times bestselling author, and wellness advocate. Her appointment also symbolizes the brand’s new global strategy, “High-Tech Nature™.”
Marc Baland, Global Brand President of Garnier, commented: “We couldn’t be more excited to welcome Gisele to the Garnier family. For over 120 years, Garnier has been pioneering high-performance, accessible beauty powered by nature and science. Gisele is a global beauty icon, an environmental activist, and a true wellness advocate. She is the perfect match for our vision, and we share the same belief that you should never have to compromise between looking good, feeling good, and doing good for the planet. Together, we are committed to making wellness beauty accessible to everyone.”
Bündchen also shared her thoughts on the partnership: “I have always believed that looking good is a reflection of feeling good. Garnier is dedicated to honoring every type of beauty and helping women feel confident in their own skin, which is why this partnership feels so natural to me. I am glad to join forces with a brand that is not only open to progress but is actively striving to do better for people and the planet.”
A Shared Vision: The Fusion of Nature and Science
This partnership is rooted in the alignment between Garnier’s “High-Tech Nature™” vision—combining nature-derived ingredients with cutting-edge formulations—and Bündchen’s long-standing holistic philosophy of beauty. The brand emphasizes product development that balances proven efficacy, safety, and sensorial pleasure.
As a global hair icon, Bündchen will front worldwide haircare campaigns beginning with the launch of Fructis Diamond Sleek in March 2026. She will also represent key ranges including Fructis Sleek & Shine, Fructis Hair Food, and Ultra Doux Honey Serum—products that combine powerful nature-derived ingredients with demonstrated performance.
Where Wellness Meets Conscious Beauty
Garnier is certified by Cruelty Free International, and its products are formulated with 99.9% vegan ingredients (with honey as the only animal-derived ingredient). The brand conducts more than 100 quality and safety tests. Through its “Collective for the Planet” initiative, Garnier also encourages consumers to become active participants in environmental action.
From a sustainability standpoint, Garnier reports that 100% of its plants use renewable energy, 68% of its ingredients are bio-based, 92% of its PET plastic comes from recycled materials, and water withdrawal at its industrial sites has been reduced by 11% compared to 2019. These figures underscore the brand’s measurable commitments and progress.
“The Signature” and the Beginning of a New Chapter
Coinciding with the ambassador announcement, Garnier released a short film titled The Signature, capturing the relationship between the brand and Bündchen. Inspired by ongoing conversations between Bündchen and the Garnier team, the film cinematically expresses their shared beauty philosophy and mission to deliver accessible, sustainable beauty to a wider audience.
The intersection of Gisele Bündchen’s influence and Garnier’s global strategy marks a defining moment for the brand. A new chapter that reexamines the very essence of beauty.
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