On March 30, the British luxury accessories brand Jimmy Choo unveiled “Paradise Cove,” the campaign for its Riviera 2026 capsule collection. Capturing sun-drenched, tranquil moments and the ease of a liberated summer lifestyle, the campaign introduces a new vision of resort wear by juxtaposing the elegance of the French Riviera with the contemporary landscape of Malibu.
Through scenes of barefoot strolls, quiet moments on a pier, and sunsets overlooking the sea, the campaign expresses the concept of “a beautifully lived summer.” The Riviera is portrayed not merely as a destination or a collection, but as a reflection of one’s sensibility and state of mind.
Within the collection, the natural texture of raffia and the lightness of gingham prints reinterpret the romance and nostalgia of the Riviera through a modern lens. In footwear, the 35mm micro-heel sandal “LISS” stands out, featuring delicate ribbon details inspired by scarves wrapped around bag handles. The same motif appears in the wedge soles and pumps of “LIVI,” resulting in designs that balance femininity with an effortless lightness.
The flat shoe “BAY” emphasizes craftsmanship through hand-finished fringe details and a flecked canvas upper, embodying a fusion of relaxed elegance and artisanal character. In the bag category, the new “RIVIERA TOTE MINI” is introduced as a handcrafted piece made from woven raffia with fringe accents, while the “CALLIE MAXI” reimagines the brand’s signature evening bag into a more versatile, oversized silhouette designed for all-day use.
Additionally, iconic models such as “BON BON” and “CINCH” are reinterpreted for the capsule collection in gingham prints and raffia-inspired materials, offering a distinctly seasonal expression.
The campaign’s creative direction was led by Sandra Choi, with image direction by Kerry Haynes and photography by Henrik Purienne. The campaign stars model Camille Chifflot, styled by Ben Perriera.
The Riviera 2026 capsule collection is now available at Jimmy Choo boutiques and online stores.
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