On February 2, New York–based luxury resale company Madison Avenue Couture announced that it achieved more than 40% year-over-year revenue growth in 2025. Reached in the company’s 16th year of operation, the milestone marks one of the strongest performances in its history and underscores its growing presence within the luxury resale market.
A Circular Business Model Built on Client Trust
At the core of Madison Avenue Couture’s growth is the strong trust it has built with its clients over many years. A large portion of the company’s business comes from returning clients who continue to buy, sell, and consign with the brand, forming a circular relationship defined by discretion, transparency, and results. The fact that clients consistently entrust the company with the curation, authentication, and value optimization of their most coveted luxury pieces reflects a high level of confidence in the brand.
Evolving Expertise Anchored in Hermès
Founded on February 1, 2010, Madison Avenue Couture has developed its business as a specialist in the resale of Hermès handbags. As Hermès has introduced new styles and adjusted its pricing and distribution strategies, the company has remained agile, adapting to shifting market dynamics.
Today, Madison Avenue Couture offers one of the largest online selections of Hermès Birkin and Kelly handbags in the United States, alongside a curated assortment of other Hermès pieces, Chanel handbags, and branded fine jewelry.
Expanding Its Footprint in New York and Palm Beach
With an eye toward sustained growth and long-term strategy, the company expanded its operations in March 2025, opening new offices and a showroom on Manhattan’s Billionaires’ Row. The move strengthened infrastructure to support a growing team and increased operational scale.
That same month, Madison Avenue Couture opened its first remote showroom at 38 Via Mizner in Palm Beach, Florida. The new location serves both local and international clients, further enhancing the company’s omnichannel strategy and personalized luxury experience.
Reflecting on 2025, founder and CEO Judy Taylor commented: “Last year was truly transformative for us. Celebrating 16 years in business while achieving more than 40% revenue growth, expanding our New York presence, and opening our Palm Beach showroom is incredibly meaningful. Most importantly, it reflects the trust and loyalty of our clients—many of whom continue to buy, sell, and consign with us year after year.”
Market Expansion Driving Luxury Resale Growth
Behind this momentum lies the structural expansion of the luxury resale market itself. In recent years, resale has increasingly been chosen not as a substitute for new products, but as a model rooted in asset value and circularity within the luxury sector. According to Bain & Company, the secondhand luxury market is estimated to have reached approximately €50 billion in 2025, gaining visibility even as growth in the primary luxury market slows.
A joint report by Boston Consulting Group (BCG) and Vestiaire Collective further indicates that the secondhand market is growing at an annual rate of around 10%—roughly three times faster than the primary market—highlighting how resale is becoming embedded in consumer purchasing behavior rather than remaining a short-term trend. In addition, ThredUp’s Resale Report 2025 shows that the U.S. secondhand apparel market grew by 14% in 2024, confirming the resilience of resale demand, including within the luxury segment.
Looking toward 2026, Madison Avenue Couture plans to further strengthen its core business while exploring new markets and expanding into additional product categories. Supported by a disciplined growth strategy and a solid operational foundation, the company aims to scale its business while maintaining the high standards of service and curation that define its brand.
Taylor added, “As Madison Avenue Couture enters its next chapter, it does so with momentum, confidence and a clear vision. We are committed to shaping the future of luxury resale while continuing to set the standard for excellence.”
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