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Brands claiming to be anti-Black Friday

Since the covid-19 happened in 2020, many consumers have shifted to online shopping rather than going to physical stores. In the context of this move, a lot of stores tend to close their real stores and hold sales only in their online stores on the black holiday.

What’s more, many stores had already started the Black Friday sale in early November this year, and also the spanning of the holiday discount event is extended over 2 weeks.

Rebecca Minkoff,NYFW

Fashion brands entered Web3 and released phygital shows at NYFW: Remaining Web3 Challenges

New York fashion week was held from September 9th to September 14th and more than 110 brands released their new collection.
This season was literally said to be “Back to Normal” for the first time in about three years, not only fashion shows but also NYFW events and after-parties held by brands everywhere every day. It was a season that completely restored the vibrancy of fashion week.

ZERO 10

Digital fashion goes to physical world : ZERO10 AND CROSBY STUDIOS’ NEW POP-UP STORE

Digital fashion is making its way into the real world. Over the past few years, the number of concept stores incorporating AR try-on and NFT has steadily increased in New York’s Soho area.

AR fashion platform Zero10 has incorporated with Crosby Studios to launch a first-of-its-kind pop-up in Soho, New York that bridges the physical and virtual retail experience through augmented reality.

Screen Shot 2022 08 29 at 10.50.17 PM

What is the meaning behind Prada’s new beauty Instagram account?

Prada released a new fragrance, Prada Paradoxe, and held a pop-up event from August 26th to 28th, 2022 at Gansevoort Plaza, New York.

At the pop-up, the entire venue is in the shape of a triangle that symbolizes the brand’s logo, just like the Prada Paradox fragrance bottle, and the front is a photo booth area where people can take pictures with the huge logo of Prada.

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