Pitti Uomo has announced that DSM Kei Ninomiya will participate as Guest Designer at its 110th edition, set to take place in Florence from June 16 to 19, 2026.
This appointment forms part of a new brand initiative by Dover Street Market, with the concept articulated through the creative vision of Japanese designer Kei Ninomiya.
During the event, DSM Kei Ninomiya is scheduled to present its Spring/Summer 2027 menswear collection through a runway show, positioning the project as a central highlight of the special program.
Commenting on the occasion, Ninomiya stated: “Going to Florence, I felt a sense of both its historic, solemn side and its open, welcoming atmosphere. Pitti Uomo is an historic event that supports creativity.
I also appreciate the very positive and open-minded attitude of everyone involved. I am honoured to have been given this opportunity.”
Francesca Tacconi, Special Events Coordinator at Pitti Immagine, also commented on the project: “It was with a sense of spontaneous enthusiasm that we wished to invite DSM Kei Ninomiya to the exceptional context and audience of Pitti Uomo.
In this project, Ninomiya distances himself from the structural complexity and experimental audacity of Noir, revealing an absolute versatility in shifting skins without weakening his vision. Inclusive, ageless and agender, the wardrobe signed DSM Kei Ninomiya opens up to a broader and more transversal community: it captures a contemporary sensibility, reflects its collective and authentic energy, and remains attentive to a plurality of voices. Yet it firmly resists any limiting definition, avoiding the allure of labels in order to affirm a full and radical creative freedom.”
DSM Kei Ninomiya, launched in June 2025, represents a new brand platform developed by Dover Street Market—one that operates beyond conventional frameworks. Conceived as an experimental and open-ended vessel, it embraces a wide range of creative projects and collections while continuously engaging with the fundamental question of what a “brand” can be.
Distinct from Ninomiya’s own label, noir kei ninomiya, the DSM line adopts a more accessible and thematic approach, offering an inclusive wardrobe that transcends age and gender boundaries.
Known for his structural and modular design language, Ninomiya has evolved his practice within the Comme des Garçons ecosystem. Through DSM, however, his creative expression expands into a more fluid and unrestricted territory.
Notably, Pitti Uomo also announced last week that Simone Rocha will join as a Guest Designer. Based in London and originally from Ireland, Rocha is set to stage a special runway show in Florence, presenting her vision for menswear.
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