On March 18, Pitti Immagine Uomo announced that Simone Rocha will participate as the guest designer at its 110th edition, scheduled to take place in Florence from June 16 to 19, 2026.
Simone Rocha, the London-based Irish designer and founder and creative director of her eponymous brand, will present a special runway show in Florence. The presentation will mark an opportunity to showcase her full vision for menswear on an international stage.
Commenting on the announcement, Simone Rocha stated: “I would like to thank Pitti Uomo for their generous invitation to present my first independent menswear show on the men’s calendar. I am excited to share the length and breadth of my menswear proposition, especially with the backdrop of beautiful Florence. I look forward to a new chapter in my work and world, playing with tradition and exploring new ground. I approach it with authenticity and vulnerability, seriousness and playfulness.”
Francesca Tacconi, Special Events Coordinator at Pitti Immagine, also shared her perspective on Rocha’s work: “From the very beginning, Simone Rocha’s garments capture the eye, ignite the imagination, and stir emotions,”
“At a time when part of menswear seems to be leaning toward more cautious stylistic choices, Simone remains true to herself and to her vision. Hers is a reflection on intimacy that stems from personal roots and connections, Ireland, Hong Kong, art, family. It is a sensory journey to be worn beyond time, a short circuit combination of the speed of the present and the distant past, Gothic novella and cult sportswear.”
Tacconi further emphasized that Rocha does not follow trends but creates them, continuously presenting a distinct aesthetic that transcends conventional boundaries of category, era, gender, proportion, and decoration.
In addition to her runway presentation, Simone Rocha’s work will also appear in the campaign unveiling the theme of the upcoming edition, “THE PITTI POOL.”
Rocha made her debut at London Fashion Week in 2010 after graduating from Central Saint Martins. Since then, she has developed a body of work rooted in personal narratives, consistently exploring themes tied to identity, heritage, and emotion. Her signature approach—balancing sculptural silhouettes with intricate hand embellishment and material experimentation—has earned critical acclaim and a strong global retail presence.
As she enters a new chapter in menswear, Rocha’s upcoming presentation in Florence is expected to offer a compelling reinterpretation of the category, drawing significant international attention.
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