Spanish beauty group Puig has appointed Renaud de Lesquen as president of its flagship brand Rabanne. Starting in April 2026, de Lesquen will oversee both the fashion and fragrance divisions, taking on a cross-functional leadership role at the core of the brand’s business.
De Lesquen most recently served as chief executive officer of Givenchy, a position he held until 2024. Following his departure, he led the strategic advisory firm Hollyhook. His career has been largely rooted in the beauty sector. At L’Oréal, he began at Lancôme before going on to serve as general manager of Helena Rubinstein in Japan and later as global president of Giorgio Armani Beauty. He then spent nearly a decade as president and CEO of YSL Beauté.
At LVMH, he further expanded his global leadership experience, serving as president of Dior Americas and president of Dior China. His appointment reflects Puig’s intention to leverage deep expertise across luxury and beauty to drive the next phase of Rabanne’s growth.
Announcing the role on LinkedIn, de Lesquen stated: “Fragrance was one of my “premières amours”, so returning to it today, while continuing to embrace the fashion side, feels especially meaningful.”
He also described the brand as follows: “Rabanne is a Maison like no other: bold, expressive, mythical, and forever playing with creative boundaries. And, behind the energy we all love, lies a fascinating heritage, rich in layers and nuances that the world has yet to fully discover.”
He further expressed his admiration for Puig, highlighting its “culture of excellence, entrepreneurial spirit, long-term vision and above all (because that’s always the most important) for the quality and values of its people.”
Driving a Unified Vision: “One Rabanne”
This appointment signals a strategic move to unify Rabanne’s fashion and fragrance businesses under a single leadership. De Lesquen referred to his role as president of “One Rabanne,” underscoring a more integrated direction for the brand.
Puig has long positioned Rabanne with fashion as a vehicle for image-building and fragrance as a key driver of scale. The new structure reinforces the alignment between the two.
A Brand Built on Fragrance Success
Founded in 1966 by Spanish designer Paco Rabanne, the house became known for its futuristic aesthetic and unconventional materials, defining what came to be known as Space Age style.
Today, Rabanne’s growth is largely driven by its fragrance portfolio, including global hits such as 1 Million, Invictus, Phantom, and Fame.
On the fashion side, since 2013, French designer Julien Dossena—formerly associated with Nicolas Ghesquière—has led the ready-to-wear collections, maintaining and evolving the brand’s creative identity.
In 2023, the house simplified its name from Paco Rabanne to Rabanne, alongside a refreshed visual identity and an expansion into makeup.
Under this strategy, Rabanne became the first brand within Puig to surpass €1 billion in revenue. As Puig’s total sales reached approximately €5 billion in 2025, Rabanne stands as a key example of the group’s ability to transform fashion heritage into a global beauty business.
Aligned with Puig’s Strategic Shift
De Lesquen’s appointment comes at a pivotal moment for Puig. The company is reportedly in discussions regarding a potential business combination with The Estée Lauder Companies, signaling possible structural shifts at the corporate level.
Against this backdrop, his role is seen as central to advancing an integrated brand strategy. Rabanne now enters a new phase, further deepening its hybrid model across fashion and beauty.
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