Rakuten Fashion Week Tokyo Fall/Winter 2024 Official Schedule

Rakuten Fashion Week Tokyo 2024 Fall/Winter will be held for six days from Monday, March 11 to Saturday, March 16, 2024.

According to details released by the Japan Fashion Week Organization (JFWO), a total of 43 brands will participate this season, of which 35 brands will present their collections in physical and 8 brands in digital. The main venues for the show will be Shibuya Hikarie and Omotesando Hills.

Under the annual slogan of “OPEN, FASHION WEEK,” events will be held so that the general public can participate, and global communications will be strengthened to realize “a fashion week that conveys the appeal of TOKYO fashion and can be enjoyed by all.”

HIDESIGN will open this season’s Fashion Week with a memorable collection that will be the culmination of its past efforts and will be introduced to the market for the first time. KANAKO SAKAI, winner of the Grand Prix in the “JFW NEXT BRAND AWARD 2024” brand support program by JFWO, will hold its second show on March 13 at 19:00, following its debut collection in the previous season.

In addition, “by R,” Rakuten’s project to promote the Japanese fashion scene, will support the Finnish design house Marimekko in holding a show. To celebrate Marimekko’s first participation in “by R,” limited products will be sold on “Rakuten Fashion” and an interview with creative director Rebecca Bay will be available on a special website.

Some brands have won awards at the recent Tokyo Fashion Week or attracted attention through “by R” will also participate including AKIKOAOKI, ANREALAGE, ChikaKisada, FETICO, HARUNOBUMURATA, IRENISA, TANAKA, VIVIANO, and YOHEIOHNO.

Before the official schedule, “FASHION PRIZE OF TOKYO 2024” award-winning brand, M A S U will hold a “Rakuten Fashion Week TOKYO 2024 A/W SPECIALON-SCHEDULE RECEPTION PARTY” on March 10.

As a related event for Rakuten Fashion Week Tokyo A/W 2024, there will be a press event by TRANOÏ, a Paris-based exhibition that has formed a partnership with the JFWO. Other events include Denim RunTOKYO co-hosted with Tokyo Creative Salon, and the exhibition of SPECIAL COLLECTION by J∞QUALITY, which aims to revitalize Japanese textile production areas and expand purely Japanese products.

The schedule and brand lineup for Rakuten Fashion Week Tokyo 2024 Fall/Winter Collection to be held in March 2024 are as follows.

【The official schedule of Rakuten Fashion Week Tokyo】

※ is a digital format

Monday, March 11, 2024
12.00 pm – HIDESIGN
01.00 pm – pays des fées
02.00 pm – 08sircus※
03.00 pm – IRENISA※
04.30 pm – Chika Kisada
06.00 pm – KAMIYA
08.30 pm – TANAKA

Tuesday, March 12, 2024
12.00 pm – FAF
01.30 pm – HOLO MARKET※
03.00 pm – HOUGA 
07.00 pm – Kota Gushiken
08.30 pm – VIVIANO

Wednesday, March 13, 2024
12.00 pm – tanakadaisuke
01.30 pm – YOHEI OHNO
03.00 pm – JOTARO SAITO
04.00 pm – MIKAGE SHIN
05.30 pm – FETICO 
07.00 pm – KANAKO SAKAI

Thursday, March 14, 2024
12.00 am – PHOTOCOPIEU
01.30 pm – WIZZARD※
04.00 pm – TAE ASHIDA
05.00 pm – AKIKOAOKI
06.00 pm – MURRAL
07.00 pm – Queen&Jack
08.30 pm – MIKIO SAKABE

Friday, March 15, 2024
11.00 am – mister it.
12.00 pm – HEōS 
03.00 pm – meagratia
05.30 pm – support surface
07.00 pm – Marimekko
08.00 pm – HYKE※
09.00 pm – mintdesigns※

Saturday, March 16, 2024
12.00 pm – HAENGNAE
01.00 pm – Global Fashion Collective
02.30 pm – CHONO※
06.00 pm – Global Fashion Collective
07.00 pm – SOSHIOTSUKI 

For more information on Rakuten Fashion Week Tokyo Spring/Summer 2012, please visit the official website of Rakuten Fashion Week Tokyo.

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