On March 24, prestige beauty retailer Sephora announced the launch of its app on the conversational AI platform ChatGPT. The service will first be piloted in the United States, allowing users to seamlessly search for and purchase beauty and skincare products through natural, chat-based interactions.
The experience is designed so that when users input specific requests—such as “help me find a foundation for dry skin”—the Sephora app appears within ChatGPT, offering tailored product recommendations based on individual preferences. By linking their “Beauty Insider” account, users can receive more personalized suggestions informed by past purchases and behavior.
In addition, loyalty program benefits remain fully accessible, including free shipping promotions and sample offerings. While checkout is currently completed خارج the platform, future updates are expected to enable in-app payments, further streamlining the purchasing journey.
As technology evolves, consumer behavior is shifting from traditional search to conversational discovery. In this context, ChatGPT is increasingly becoming a starting point for product exploration, and Sephora is positioning itself at the forefront of this transformation. By embedding its expertise and curation capabilities into AI-driven experiences, the brand aims to redefine the conventional e-commerce model.
Anca Marola, Global Chief Digital Officer of Sephora, stated: “At Sephora we are passionate about assisting our customers with the best beauty advice and curation, wherever and whenever they want. Today this means piloting the Sephora app on new intelligent channels such as ChatGPT. We are proud to introduce this experience in the US market, with the goal of expanding this globally.”
Nadine Graham, Sephora North America General Manager of e-Commerce, added: “Beauty clients around the world are increasingly open to AI-powered guidance, as many use technology to discover brands, trends, and routines. By blending our digital retailer expertise with new AI tools, we are creating new seamless and conversational experiences that are not only efficient but helpful for beauty consumers.”
Nick Turley, Head of ChatGPT at OpenAI, commented: “ChatGPT is increasingly becoming a starting point for how people discover products and make decisions. This new experience with Sephora explores how beauty discovery and shopping can be more helpful and personalized inside ChatGPT.”
With a global community of over 80 million active members, Sephora has long invested in digital innovation. This latest integration with ChatGPT represents a continuation of that strategy, accelerating the development of AI-powered customer experiences. Looking ahead, the collaboration may extend beyond customer-facing services to broader integration across Sephora’s global operations.
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