Austrian crystal house Swarovski has launched its second capsule collection with global brand ambassador Ariana Grande, titled “Ariana Grande x Swarovski Capsule.” Following their first collaboration last year, the new collection is inspired by the beauty of the natural world and the self-expression it awakens.
The World of the Collection
The collection was designed by Swarovski’s Global Creative Director, Giovanna Engelbert, in close collaboration with Ariana. The 29-piece lineup of jewelry and objets translates Ariana’s vision of an enchanted garden into wearable and decorative form.
Drawing on dragonflies and florals as both literal and abstract motifs, the designs celebrate the magic of nature. Rainbow-colored stones, delicate crystal pearls, and a variety of cuts set in mixed metals come together in pieces where light and color interplay. Crystal butterflies adorn the objets, lending the collection an overarching sense of transformation and renewal.
Giovanna Engelbert shared her thoughts on the collection: “This capsule collection is a world that Ariana and I have created together. Last year’s collection was more timeless and classic, but this time we stepped into her dreamy, magic-filled universe. The fantasy garden imagery and the inspiration from the aurora — with its shifting light and rainbow iridescence — have been translated into jewelry through playful crystals, delicate pearls, and refined craftsmanship. It is a story of emotion, transformation, and magic, rooted in Swarovski’s savoir-faire. Working with her is always an absolute joy.”
Ariana Grande also spoke about the collaboration: “I’m so grateful to Giovanna and Swarovski for making this beautiful collaboration come to life. This collection was inspired by nature and all the magic that exists on this earth. We wanted to create something that brings more color, wonder, and playfulness into everyday life — and that reminds you of the beauty that is always around you. I can’t wait for everyone to enjoy it!”
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Campaign Visuals & Availability
The global brand campaign was shot by Mert & Marcus, longtime collaborators of Swarovski. The visuals capture Ariana in her own garden world, bold and radiant with a commanding presence.
The collection is now available on the Swarovski website as of March 17, 2026, and in Swarovski stores from March 18, 2026.
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